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25 pages tagged with Campaigning:

  • ‘Nazis against Nazis’ - not your average walkathon by Jan Uekermann The tiny German town of Wunsiedel has for decades seen crowds of neo-Nazis pass through its streets in annual demonstrations, but this time something was different. The town tricked neo-Nazis into raising thousands of euros for an anti-extremist charity in ‘Germany’s most involuntary charity walk’
  • Amnesty International UK: press ads that shook a nation by SOFII These ads changed the political shape of Britain, raised social consciousness generally as well as concerns for human rights in particular.We do not have all the details about this campaign but SOFII decided to showcase it because we believe that every fundraiser wherever he or she works should be familiar with these ads and what they achieved.
  • Amnesty International: the letter in the pen pack by Ken Burnett Now on SOFII, one of the letters that was sent with the legendary Amnesty pen pack. This moving example of fine writing was written specifically for women and sent to women only.
  • Amnesty International: the shame Shell campaign by SOFII This exciting exhibit from Amnesty International UK reveals new and innovative ways to keep your donors at the heart of your next campaign.
  • Australian Conservation Foundation: end of year appeal by SOFII By changing the way that donors were asked for support, ACF was able to triple income and response with this mailing. It is a brilliant example of a credible, compelling and engaging direct mail piece to a warm audience.
  • Bhopal Medical Appeal: B’Eau Pal publicity stunt: don’t go near the water! by SOFII Don’t go near the water: 25 years after the world’s worst ever man-made disaster, B’EauPal shows that effective political campaigning takes ’bottle’ (a commonly used London term for courageous risk-taking). This is a classic opportunistic protest in a good cause.
  • Breakthrough Breast Cancer: ‘touch look check’ campaign by SOFII This campaign successfully united two aims: to increase knowledge of the warning signs of breast cancer and recruit a large number of regular givers.
  • Children’s Medical Research Institute: the video that broke the Internet’s heart by SOFII Click here to see the video from Australia’s Children’s Medical Research Institute that ‘broke the Internet’s heart’.
  • Creating gender equality in the charity sector by Lizzi Hollis A rallying cry for gender parity from fundraiser and founder of Charity Women Lizzi Hollis. 
  • Gender equality in salaries starts with us by Marc Pitman Marc A Pitman shares his anger at the way we accept gender disparity when it comes to salaries, and challenges the charities sector to change its ways for the good of all organisations.
  • Helvetas: integrating awareness and fundraising by SOFII It's good to see an organisation that is prepared to shock us into seeing that many people just don’t have the basic amenities we take for granted.
  • It’s just not fair! by Joe Burnett What are you doing to combat gender inequality in your organisation? Join SOFII’s campaign.
  • Live Aid: the history of an all-time great event by SOFII It’s more than 25 years since this remarkable event, so we thought it was about time we put it on SOFII. In this exhibit we look back at how the idea was conceived and what made it one of the most significant fundraising campaigns of our time.
  • Mo-tivations. Why (oh why) am I doing it? And why would you support me? by Matthew Sherrington ‘You’ll be cool. A dad of teenage daughters will do anything to hear himself described like that. Anything,’ says Matthew Sherrington who listened, faced his fears and grew a ‘mo’ for prostate cancer. But what were the other six motivations that he thinks make people do something for a charity that they know little about? Find out here.
  • Movember: a professional fundraiser’s story of raising money through personal sponsorship by SOFII A great case study from a ‘mo bro’ of doing fundraising, engagement and feedback well, and being focused on supporters’ needs and interest.
  • Oxfam’s press ads from the 1950s and 60s by SOFII These press advertisements really did change the course of fundraising in Britain. They helped Oxfam to grow into a substantial international charity. Though they might seem crude and simplistic now, these ads very effectively alerted the post-war British public to considerable humanitarian needs abroad.
  • Parkinson’s UK: the Dave the Worm campaign by SOFII Dave the Worm (DTW) is a fun and witty character that is enabling Parkinson’s UK to compete in a crowded marketplace by presenting research to donors in an engaging way and giving them a unique opportunity to regularly support new and innovative research.
  • Prostate Cancer Research Fund: fundraising from beyond the grave by SOFII How often does a fundraising campaign bring a star back from the dead to front a campaign for the disease that killed him? This is innovative fundraising, no doubt.
  • Refuge: The Helen Titchener (nee Archer) Rescue Fund by Louise McCathie A fan of Radio BBC 4's popular programme 'The Archers' created an online fundraising page for Refuge in response to a domestic violence storyline. 
  • RSPCA’s ‘sow tethering’ telephone campaign by SOFII Any marketing campaign that can have such an impact on members of parliament on the eve of taking their country to war has to be worth recording. This campaign is notable as one of the early UK examples of fundraisers using the telephone.
  • Save the Children: Gaza ceasefire SMS campaign by SOFII When Save the Children took the thousands of messages they received to 10 Downing Street, the prime minister, then Gordon Brown, spoke out to demand a ceasefire in Gaza. They also converted 9,000 respondents to regular giving.
  • The Obama effect by Jonathon Grapsas Six lessons from President Obama’s fundraising team to help fuel growth in your organisation.
  • The wisdom of Roger Craver part two by Joe Burnett ‘It’s always a fantastic time to be alive – it beats the alternative!’ The second part of our interview with the legendary Roger Craver continues, exploring technology, fundraising techniques and Britain’s own Trumpism.
  • War Child - Armistice by Joe Burnett War Child, a UK charity that supports children caught up in conflict zones, had a brilliant idea for their ‘Armistice’ campaign, teaming up with several top gaming companies in a spectacularly innovative way. This could be a future medium for all NGOs.
  • Youth for Causes: stimulating fundraising in Singapore by SOFII In this innovative exhibit, a partnership between Citigroup and YMCA Singapore demonstrates the power of youth.