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5 pages tagged with Dogs:

  • Dogs Trust canine care card by SOFII This is really clever fundraising. The Dogs Trust (formerly National Canine Defence League) offers its supporters the chance to join their canine care scheme which ensures that if they die before their beloved pet dog, NCDL will promise to look after the dog for all its natural life. Is that idea going to appeal to an elderly dog-loving donor? We think so. So, which charity is that dog-loving donor likely to leave a legacy to, then? There are no prizes for getting this right, unless you are The Dogs Trust, who've raised £millions from this scheme.
  • Massachusetts Society for the Prevention of Cruelty to Animals: ‘Just $5’ email appeal by SOFII This is a simple yet effective fundraising email campaign, with straightforward wording and a low level ask.
  • The Dogs Trust: sponsor a dog scheme, television commercials by SOFII These television commercials are really part of the Dogs Trust sponsor a dog exhibit but they show such good use of DRTV they are worth an additional airing here. Unusually for nonprofit DRTV in the United Kingdom these ads made a profit from their first showing. Quite exceptionally, the early ads achieved a return on investment of five to one.
  • The Lost Dogs’ Home, Melbourne: direct mail acquisition by SOFII The Lost Dogs’ Home, Melbourne, Australia is not just an exemplary practitioner of donor-centred relationship fundraising, they are also highly original and innovative. This pack is a perfect example of how important it is to constantly strive to improve DM fundraising tools.
  • The Lost Dogs’ Home, Melbourne: Friend of PAWs microsite by SOFII Although in recent years the Internet has by any definition come into its own as an indispensable tool for fundraisers, most are still not adept at using the medium to acquire new donors. So the Lost Dogs’ Home’s successful experience of online acquisition should be closely watched by many.