13 pages tagged with Education:
- Book Aid International: the Reverse Book Club RBC is just like a normal book club, only its members never receive the books – instead each month four books are sent on each member’s behalf to people in the developing world. Donors love this scheme for its tangible accountability. For a small weekly outlay that most will never miss, they can see what their help is achieving and can readily imagine the impact of their gift, month after month, on small children and struggling students, eager to learn and to work their way out of poverty.
- Camp Rising Sun: the impact of an infographic This infographic is visually appealing, uses technology available to organisations of all sizes and demonstrates the key fundamentals of fundraising – make a compelling case for support and demonstrate to your donors the impact of their gifts.
- Culver Academies: by example campaign It’s not often SOFII gets to showcase an alumni fundraising campaign and this one is an absolute cracker. This campaign managed to exceed their (already ambitious) target, not once but twice.
- Deerfield Academy: Bruce Barton’s fundraising letters from the 1940s, letters 1 and 2 Written between 1944 and 1960, the 22 letters in this series reputedly raised over US$2 million. Serious direct mail copywriters will study these letters carefully and will profit accordingly.
- Mencap: Christmas appeal This is a colourful, well-designed appeal that makes very good use of an attractive and appropriate involvement device to raise more money – and make donors feel good.
- One Girl: Do It In A Dress Dresstastic challenge event from Australia that allows volunteers to use their creative fundraising juices and have fun.
- The Darüşşafaka Society: a unique offer for special donors Darüşşafaka – meaning house of kindness – has provided full scholarships to orphans including clothing, accommodation, healthcare and food. But there’s also a lot we can learn about donor care, legacy and high value fundraising from the oldest NGO in Turkey
- United Way for Southeast Michigan (UWSEM): lessons from a $27.1 million corporate gift United Way successfully shifted their fundraising model from transactional to relational and from obligation giving to inspired giving. In the process they turned around a five year trend of decreasing contributions from workforce campaigns with the largest donation to a single project.
- University fundraising: how to reach younger alumni cost effectively Thanks to Adrian Salmon and Leeds University, we’re able to bring you the first (but hopefully not the last) alumni fundraising exhibit. You can read about the strategy, see the adverts themselves and get a full break-down of their commendable results.
- University of Leeds: direct mail cash appeal to alumni The direct mail appeal that raised more in 12 weeks than the University had raised in their previous eight years of sending mail appeals.
- University of Leeds: the calendar appeal Another excellent mail appeal from the University of Leeds that carries on the successful theme of alumni sharing their experiences and memories of their time at the University.
- University of Leeds: the memories appeal This multi-channel ‘prospecting’ campaign from the University of Leeds enabled them to reach former students who had drifted away from their former university and exceeded its target by 56 per cent.
- University of Washington: ‘stuff the bus’ campaign. ‘Stuff the bus’ campaigns are fundraising events all over North America, each organised entirely by volunteers in their local towns with great success.