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25 pages tagged with Emotional fundraising:
- CDE project 6 section 2: the emotional fundraising showcase In part 2 of CDE’s project on the use and misuse of emotion we've collected some PowerPoint presentations, several articles and a series of videos that show aspects of emotional storytelling.
- Alzheimer’s Society: Memory Walk campaign By creating a direct response tv ad that moved many to tears, the Alzheimer’s Society successfully connected with the public and saw participation in their Memory Walks soar.
- CDE project 6 section 1a: summary Fundraising is inevitably emotional and emotion is hugely powerful, so must be used responsibly and wisely.
- CDE project 6 section 3: the science of emotions Fundraising experts look at the science of emotions and how it can be applied to good fundraising.
- CDE project 6 section 3.2: the use and misuse of emotion This is the first article of a new series focusing on the use and misuse of emotion in fundraising, launched in partnership with the Commission on the Donor Experience.
- CDE project 6 section 3.4: emotional intelligence Being more emotionally connected to each other on fundraising teams is more rewarding. And, being more emotionally open and connected to our donors raises more money.
- CDE project 6 section 4: donors and emotion. Selected articles exploring the role and impact of emotion on the donor experience. This section is part of the Commission on the Donor Experience's project 6, the use and misuse of emotion. For the other sections and a detailed list of contents please click here.
- CDE project 6 section 4.2: The positives and negatives of emotional fundraising In this article, Jenny-Anne Dexter, individual giving officer at Rainbow Trust Children’s Charity, takes us through the positives and negatives of emotional fundraising in an in-depth piece of research.
- CDe project 6 section 4.4: shifting hope: why a journey through emotions to hope is key for hospice fundraising. Dr Suzi Attree, corporate fundraising account manager at Helen & Douglas House, explains the importance of emotions in fundraising for hospices, and how a journey through them to hope is key.
- CDE project 6 section 4.4b: Jack’s story, from Claire House Children’s Hospice A harrowing, heartbreaking and wonderful example of emotional fundraising at its most effective from Claire House Children’s Hospice in Liverpool, UK.
- CDE project 6 section 4.8: Craig Linton and Paul Stein on emotion In an extract from their book Donors for Life, Craig Linton and Paul Stein explore the value of emotion and how it can be used effectively in your fundraising.
- CDE project 6 section 4.9: Keep it simple In his contribution to CDE project six: the use and misuse of emotion, professor of ephilanthropy Brock Warner, CFRE, explains why simplicity is the key to emotionally engaging your donors.
- CDE project 6 section 5: creative use of emotion. Emotion is a powerful factor in good fundraising. Here some creative experts explore how the use it in practice.
- CDE project 6 section 5.1: a communications practitioner’s view of emotion in fundraising. How should emotion be used in practical ways across all channels to enhance the donor experience? Can better use of emotional storytelling, as opposed to ever more persistent asking, really improve the donor experience, and if so, how?
- CDE project 6 section 5.4a: ‘emotional fundraising must be in our DNA!’ ‘It’s simple. Emotions are why people take actions.’ In this fascinating interview, Jayne George, director of fundraising and marketing at Guide Dogs UK takes us through the process of how emotional fundraising can benefit donors.
- CDE project 6 section 6: the future What will the future hold for emotional fundraising?
- CDE project 6: the use and misuse of emotion. Section 3.1: the science of emotions. In order to understand why and how emotions are so crucial in the donor experience, we need to understand why people give to charities.
- CDE project 6: The use and misuse of emotion. Section 5.5b: empathy-based design. The use of empathy in design is crucial to achieving exceptional results in fundraising, as Adam Willis explores in this contribution to CDE project six.
- CDE project 6. Section 4.9: to the edge of acceptability In the latest addition to project 6 of the Commission on the Donor Experience, a harrowing and powerfully-written storyline on a BBC radio drama points to storytelling success for fundraisers.
- CDE project 6. Section 5.2: the starfish story A poignant little story about a man saving starfish reflects the emotional driving force of Robbie Macmillan's Children of Rwanda charity.
- CDE project 6. Section 5.4: an emotional major donor With the city of Detroit in crisis after the recession, its population decreasing, United Way for Southeastern Michigan (UWSEM) persuaded a major corporate donor to partner with them in making a difference for the people of Detroit.
- CDE project 6. Section 5.4b: the moody leader In an extract from his book Storytelling can change the world, Ken Burnett looks at moody leaders from history and explores how emotion can play a part in strong leadership.
- The use and misuse of emotion part one Why fundraisers should study emotions and learn to use them better.
- The use and misuse of emotion section 5.6d: the creative use of emotion. High performing boards look at relationships in a particular way and take responsibility for improving them.
- The use and misuse of emotion, part two. Three steps to transform how fundraisers communicate emotionally.
