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8 pages tagged with How I wrote it:

  • How I wrote it: Alan Sharpe’s War Child fundraising letter. by Fergal Byrne In this, the sixth of a series of interviews with leading fundraising writers, Alan Sharpe talks with Fergal Byrne about a fundraising letter written for Canadian charity War Child in 2011. During this conversation, Alan reveals the thinking that went into his letter and what really matters in making a letter a success.
  • How I wrote it: Jules Brown talks about the Women’s Aid fundraising letter by Fergal Byrne In Fergal Byrne’s seventh interview with leading fundraising copywriters, Jules Brown from New Zealand explains why he begins with a case study. ‘I immerse myself in the case study. For me, it forms the guts of what fundraising direct mail is all about.’ Click here to see the powerful case history he used in the featured letter that he wrote for Women’s Aid in Ireland.
  • How I wrote it: Mal Warwick on his letter for the Union of Concerned Scientists by Fergal Byrne A new interview from Fergal Byrne gives a fascinating insight into a master fundraiser at work: Mal Warwick. In it he describes how he wrote the letter that, in one form or another, was used to recruit new supporters for the Union of Concerned Scientists in the USA over many years.
  • How I wrote it: the ActionAid iguana letter by Fergal Byrne In the third of SOFII’s series of interviews with leading fundraising writers, Aline Reed, creative director at Bluefrog in London, talks to Fergal Byrne about a fundraising appeal letter that she wrote in 2005 for ActionAid, as part of their long-running mid-value donor programme. Here, Aline explains her approach to writing stories that move donors to action and takes us step by step through the letter.
  • How I wrote it: the Amnesty pen letter by Fergal Byrne In this, the ninth in a series of interviews with leading fundraising writers, Karin Weatherup talks to Fergal Byrne about the legendary Amnesty pen letter she wrote for Amnesty International – the pack was Amnesty UK’s banker for 10 years or more and was copied or adapted by many Amnesty International sections around the world.
  • How I wrote it: the Salvation Army UK’s first large-scale cold mailing by Pauline Lockier In this, the fifth of a series of interviews with leading fundraising writers, Pauline Lockier talks to Fergal Byrne about a fundraising appeal letter written for the Salvation Army in 1990 which subsequently became their control for eight years. In this conversation Pauline tells Fergal how she wrote the letter and what really matters in making sure this kind of letter is a success.
  • How I wrote it: the Sharp HospiceCare conversion letter by Fergal Byrne In the first of this SOFII series of interviews with leading fundraising writers, Fergal Byrne talks to Tom Ahern about a letter he wrote in 2002 for Sharp HospiceCare. Here Tom tells Fergal how he wrote this letter, explains his approach and takes us through the letter step by step.
  • How I wrote it: the Starlight Children’s Foundation emergency appeal by Fergal Byrne In this, the fourth of a series of interviews with leading fundraising writers, Sean Triner talks with Fergal Byrne about a fundraising appeal letter he wrote on spec for the Starlight Children’s Foundation, Australia, in 2009. In this conversation Sean tells Fergal how he wrote the letter and what really matters in making sure this kind of letter is a success.