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10 pages tagged with International development:

  • ActionAid: the inserts with built-in reply mechanism by SOFII This promotion raised £millions and won almost every direct marketing award going. It also helped propel a new and little known organisation called ActionAid into the list of Britain's top 20 charities. Action Aid created a new format, which was then copied by dozens, perhaps hundreds of other organisations.
  • Book Aid International: the Reverse Book Club by SOFII RBC is just like a normal book club, only its members never receive the books – instead each month four books are sent on each member’s behalf to people in the developing world. Donors love this scheme for its tangible accountability. For a small weekly outlay that most will never miss, they can see what their help is achieving and can readily imagine the impact of their gift, month after month, on small children and struggling students, eager to learn and to work their way out of poverty.
  • Cesvi: ‘stop AIDS at birth’ campaign by Joe Burnett Cesvi launched the first fully integrated fundraising campaign in Italian history that was inspired by the words of HIV-positive child Nkosi Johnson at the International AIDS Conference in Durban in 2000.
  • Islamic Relief: ‘Hey, you with the beard!’ Great video fundraising to mark the start of Ramadan by SOFII These short, dramatic, upbeat videos combined with the matched funding opportunity were sure to be real winners for Islamic Relief.
  • Kiva: person-to-person micro-lending by SOFII The first video gives a real sense of excitement and shows vividly the scope of Kiva’s work. The second is the simple story of Pedro and his family and how Kiva’s lenders are helping him fight his way out of poverty.
  • Médecins sans Frontières (Doctors Without Borders): powerful storytelling without words by SOFII This advertisement produced for television and cinema is an effective demonstration of powerful storytelling even though nobody speaks a word in it.
  • Medicos Sin Fronteras: medicine for someone else’s pain by SOFII ‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’
  • Merlin’s Plumpy’Nut challenge: fun, easy, something anyone could do by SOFII Merlin’s challenge to the Twittersphere raised lots of money and reached people who had not previously heard of Merlin or the food crisis in Africa.
  • UNESCO: Empowering Local Radios with ICTs by Sue Kershaw An immersive digital story-telling experience which shows the transformative power of local radio in Africa and really connects the target audience with the impact of the project.
  • UNICEF India: the ‘tele-facing’ campaign by SOFII This novel approach to re-qualifying potential major donors sits between telephone and face-to-face fundraising. It is an example of how telephone fundraising and face-to-face fundraising are evolving and being adapted in India to take account of the country’s large population and distinctive business culture – with quite impressive results.