16 pages tagged with Major donors:
- Are you asking for gifts personally, face-to-face? Simone Joyaux has a wealth of experience in how to talk to donors and asks a very pertinent question: are you asking for gifts personally, face-to-face?
- Culver Academies: by example campaign It’s not often SOFII gets to showcase an alumni fundraising campaign and this one is an absolute cracker. This campaign managed to exceed their (already ambitious) target, not once but twice.
- Give that gift back! What happens if a donor wants their money back? Donna Caputo has some advice.
- Greenpeace’s optimistic tick-box suggestion: the ‘Stop Thorp’ campaign court case mailing This exhibit works on many levels. At first glance the reply form opposite looks innocuous enough but really it’s a brilliant illustration of how, in times of need, donors will respond warmly to help a cause when it is clearly in trouble.
- Harvard University: how Harvard got its name. Major gift fundraising in the seventeenth century. The examples in this exhibit are almost 400 years old, yet it would seem that we are still making the same mistakes today when it comes to major gift fundraising.
- How thank you letters can help you achieve your major giving potential Ikhlaq Hussain shares his expert advice on how to write considerate, effective thank you letters for major donors that are more likely to lead to further donations.
- If it were easy to do we wouldn’t need you Karen Osborne explains why you should avoid the easy route if you want transformational major gifts for your organisation.
- Is Asian charity different from Western charity? Looking for some insight into fundraising in Asia? Mitchell Hinz has some advice.
- Nature Conservancy: launch of their Science Council Many fundraisers shy away from asking for big gifts particularly through the mail, but experience constantly shows that if it is well done, it works.
- RNLI: the legacy letter This letter raised £millions. It is a classic example of a direct appeal to supporters for information to help plan for future income. An example of a candid, plain-speaking, respectful letter to remind supporters that RNLI relies heavily on legacy income to fund their work.
- SOS Children’s Villages Belgium: a corporate partnership aimed at six people An ingenious idea from SOS Children’s Villages that went for the ‘one per cent’ with this newspaper ad. It has superb and courageous targeting – just six people – is, challenging, innovative and was very successful.
- The donor pyramid is dead… Long live the donor pyramid! Sarah Clifton shares her thoughts and asks: What exactly is the purpose of the donor pyramid if not to map the upgrade journey to a major gift?
- The first ever major donor dinner – c. 970 BC With a clear target, a list of major prospects, an inspirational lead gift and a fantastic end result, the only thing that's not 'state of the art' about this event is that it happened 3,000 years ago.
- The Foundling Hospital appeal, 1728-1745 Another opportunity to be inspired by fundraisers of the past. Raffles, art gallery events and benefit concerts are common ways to raise money today – but when Thomas Coram was fundraising for the Foundling Hospital in Georgian London he employed all these methods. In fact, some might say he invented them…
- The NSPCC's legacy-themed Garden of Magical Childhood A garden designed to demonstrate how gifts in supporters’ wills have supported the NSPCC’s work and takes visitors on a journey through the past 130 years.
- William Quarrier – the most determined fundraiser of all time? Be inspired by the most determined fundraiser of all time. Using an approach not designed for the faint-hearted, William Quarrier went into a room full of wealthy people and walked out with enough money to fund a village for homeless children in Glasgow. But how did he do it? And what can we learn from this fundraising superstar?