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9 pages tagged with Multi-media:

  • Crimestoppers: reverse pickpocketing is putpocketing by SOFII The charity Crimestoppers launched an integrated experiential and social media campaign to raise awareness of pick pocketing that also aimed to change public behaviour.
  • Defenders of Wildlife: multi-channel direct marketing integration by SOFII With more nonprofits engaging in online marketing, those that are coordinating their messages or campaigns across many channels are standing out above the crowd.Defenders of Wildlife are leaders in the field and here we look at three of their campaigns to highlight some of the best multi-channel integrated marketing in the sector.
  • Kelvingrove refurbishment appeal: capital campaign by SOFII Find out how this great, superbly well planned capital campaign was executed with such great style and character that it exceeded its target by more than two times.
  • Oxfam UK: the £2.00 a month proposition to new donors by SOFII Oxfam’s first foray into television advertising was a disaster and they very nearly ditched the whole thing. But a chance remark turned disaster into a monumental success and added a new dimension to recruiting new donors.
  • Plan International UK’s ‘prospecting’ campaign by SOFII Sampling has become the primary route for selling software, music and film. Could it be applied to child sponsorship, which is such a desirable ‘product’ for many charities?
  • RNLI: train one, save many campaign by SOFII A campaign from RNLI with a simple but powerful theme, message, image and call to action.
  • The Children’s Center, Detroit: ‘children should be seen and not hurt’ winter appeal by Marie Burnett How the Children's Center in Detroit turned dwindling finances and donations into a huge success through a seamless, integrated, multi-channel campaign. 
  • The Salvation Army: UK Christmas appeal by SOFII Some donors have rational reasons for giving, some have emotional reasons and some go on a journey. Our strategy was to model this behaviour, to take the insight and analysis to new levels of understanding.
  • The Shires of Wood Green by SOFII An interesting take on animal sponsorship, created for an organisation that is fortunate to have a very attractive and substantial animal shelter in an attractive setting deep in the English countryside, where it is able to create a special world for regular donors.