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11 pages tagged with Public Relations:
- CDE project 22 summary: media relations and the public face of charities This project will look at how to build better relations with the media so that coverage is better informed about the totality of practice and that good fundraising, is not undermined by collateral damage from exposure of incidents of bad practice.
- CDE project 22: conclusions To grow and thrive, charities must decide to communicate their individual and collective vision confidently to the world.
- CDE project 22: links across the Commission projects and appendix 1, 2 and 3 Links across the Commission projects. Appendix 1: case study. Appendix 2: research resources. Appendix 3: methodology.
- CDE project 22: putting the principles and actions into practice Accentuate the positive. Grow the grassroots. Work with the media. Make it personal. Be brave. Be decisive.
- CDE project 22: the approach Consolidate the available evidence. Assimilate (and not duplicate). Canvas expert opinion. Review a representative selection of mainstream media coverage. Suggest some approaches to enlarge the coverage pool and rebalance the tone.
- CDE project 22: the approach - assimilate existing activity The group seeks to explain the changes underway in the sector.
- CDE project 22: the approach - canvas expert opinion This project consulted widely, both with individual charity communicators and with acknowledged pan-industry experts, as explained in Appendix 3.
- CDE project 22: the approach - consolidate the evidence In addition to the Charity Commission’s own trust-tracking, research studies from nfpSynergy, CAF, Britain Thinks (for CharityComms and NCVO) and New Philanthropy Capital were all reviewed.
- CDE project 22: the approach - review media coverage This revealed a number of highly instructive insights into ‘what gets coverage’ over a typical period. No single observation is surprising in itself but, collectively, they are suggestive.
- CDE project 22: the approach - suggest a new approach In summary, we explored what drives public trust; we acknowledged honestly, through expert input, the innate challenges in justifying that trust, and then analysed the media to understand what types of stories might ‘play’ well.
- CDE project 23: part 5 - project 18 - 22 18. Supporters as advocates 19. Evidence of impact and effectiveness 20. Fundraising investment 21. Working with suppliers 22. Media relations and the public face of charities
