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45 pages tagged with Stewardship:

  • Friends of the Earth steadying the ship: looking after your supporters when a media storm hits by SOFII When the media storm around fundraising broke last year, Friends of the Earth acted quickly to get in touch with their donors and give them the opportunity to comment frankly and freely on how the organisation was communicating with them. 
  • ‘Behind the clock’ legacy marketing – if you aren’t doing it, perhaps you should be by Eifron Hopper Eifron Hopper explains why our legacy messages, as well as being compelling and memorable, should be frequent and delivered to our donors via as many appropriate channels as possible.
  • A tale of two donors – or the ENORMOUS difference in value between ‘what’ and ‘why’ by Charlie Hulme Charlotte and Emily are almost identical donors with very different donation histories.
  • ALS Canada: ‘Ways to Support’ document by SOFII SOFII has simple tastes. We love fundraising that costs little but raises lots. Anyone can copy these materials, which are so homemade they are reproduced on the office photocopier. Donors will love this, not just because it tells them all they need to know but also because it’s no frills/low cost.
  • Are you answering the right questions if you don’t want to bore people? by Matthew Sherrington Where do most nonprofits tend to start when it comes to telling their story? They start with themselves: ‘Who We Are’, or on their website ‘About Us’. And then they move on to ‘What We Do’, a description of the activities or themes they work on. More about ‘me’. But people generally aren’t interested in you. They are interested in the cause or issue they are passionate about. They are interested in the difference they can make. So it’s not about you.
  • Audubon Society of Rhode Island: special recognition of long-time donors by SOFII The Audubon Society of Rhode Island’s superb care for their donors and courage in their approach have produced results that will be the envy of charitable organisations everywhere.
  • Botton Village: giving donors choices by SOFII Until Botton Village started offering its donors choices with the simple form shown opposite, donors everywhere were almost invariably not given any say in how they might be communicated with.
  • Cesvi ‘thank-you’ campaign by Joe Burnett One of Italy's largest international aid and development NGOs, Cooperazione e Sviluppo  (co-operation and development), or Cesvi, took advantage of their president stepping down to send a simple, effective and personal letter to their 5,000 most loyal donors. 
  • Creating extraordinary experiences for donors by Simone Joyaux SOFII’s expert on board development, Simone Joyaux, takes us on a different journey. Don’t just give your donors what they think they want, she says, give them something outside their wildest dreams, give them something that makes them go ‘WOW!’
  • Does thanking really work? by Laura Croudace Thanking should be fun, colourful, vibrant, exciting and, above all, personal, says new, enthusiastic fundraiser Laura Croudace.
  • Farm Africa: a thank-you letter and gift by SOFII This is just a very nice thank-you letter that is easy to copy, though perhaps it would be best not to do so directly, but rather to adapt the idea behind it in a way that’s distinctive, individual and personal to your cause.
  • Five big reasons your fundraising results could be better by Rachel Beer Rachel Beer asks what are the big things that make the really big differences to your fundraising results?
  • Forcing or forging a relationship? Part 1: understanding your donors by Charlie Hulme This, the first of a three-part feature by Charlie Hulme, managing director, DonorVoice UK, kicks off an important new series for SOFII. Based upon evidence and experience rather than theory and opinion, Charlie’s first article spells out the crucial necessity of really understanding what your donors want from their relationship with you and your cause.
  • Forcing or forging a relationship? Part 2: what makes a relationship? by Charlie Hulme If Pret A Manager, Pizza Express, or Starbucks were losing even half the amount of customers as we are they’d go out of business, says Charlie Hulme. And here he explains how we can be even better at customer, or rather, donor service than they are – and keep our donors from deserting us.
  • Greater London Fund for the Blind: Christmas card and thank-you card tests by SOFII Some people were so pleased with their thank-you cards that they rang GLFB to say so. SOFII is sure that when the next batch of mailings land on their doormats the one from GLFB will spark off a fond memory and, therefore, picked up first.
  • Greenpeace Australia Pacific: the welcome process by SOFII Think objectively about the experience a new donor has within the first few months of joining your organisation. Greenpeace Australia Pacific has developed a new and simplified process to ensure that new donors receive clear communications that both thank and further engage them. The result is that they’re reducing the number of donors who leave within the first three months.
  • Greenpeace UK: their cycle of renewal and reactivation mailings, the ‘countdown’ and ‘please and thank-you’ packs by SOFII The two mailings shown here form part of Greenpeace UK’s renewal mailings cycle from the late 1980s. Each pack is short, punchy and based around a simple theme, encapsulated in a single word (each of which involves a powerful call to action and which are presented in a very Greenpeace way).
  • How effective is your welcome programme? by Erik Van Dorp Many charities have a welcome programme in place to keep more donors giving, to make them feel welcome, or to ask for more money. For whatever the reason you have your welcome flow, there is always room for improvement. So, here’s a simple 10-point checklist that will help you estimate how much room for improvement there actually is.
  • How thank-you letters can help you achieve your major giving potential by Ikhlaq Hussain Ikhlaq Hussain shares his expert advice on how to write considerate, effective thank-you letters for major donors that are more likely to lead to further donations. 
  • Inspire 2018: St Michael’s Foundation 2015/16 annual report by Marie Burnett This story of great relationship fundraising will inspire you to use your annual report to celebrate donors, beneficiaries and volunteers alike and show your donors the positive impacts their gifts are making. And encourage further donations.
  • Introducing the Commission on the Donor Experience by SOFII This summer fundraising in the UK has been under attack like never before with alarming consequences in damaged trust and loss of public confidence for Britain’s charities. Now a large group of voluntary sector leaders is coming together to do something about it.
  • Is the F2F golden goose now a dead duck? by SOFII If you were one of the unlucky few that missed the recent webinar ‘How to reduce F2F donor attrition in the first 90 days’ co-hosted by SOFII, The Agitator and DonorVoice – don’t despair, you can still listen to the full webinar. It’s 90 minutes of your schedule that could help keep the F2F golden goose from being a dead duck!
  • ISRT thank-you and welcome letter by SOFII ISRT produced a ‘welcome pack on a single page’. This low cost example of donor relationship development shows fundraising creativity at its simplest and best. Every fundraising organisation could and should aspire to have a thank-you programme and materials at least as good as this.
  • Let’s keep in touch by Rachel Hunnybun Does your organisation miss simple opportunities to talk to your donors? Click here to see what happened when Rachel Hunnybun contacted her favourite charities to tell them she had moved home.
  • Meet Nana Murphy: lessons in donor care from Merchants Quay Ireland by Joe Burnett A truly inspirational case study celebrating the incredible work of Merchants Quay Ireland's fantastic fundraising team who transformed the fortunes of this small charity, multiplying its revenue more than tenfold, providing essential assistance to the homeless of Ireland along the way.
  • NSPCC: the Little Book of Change by SOFII A brilliant example of stewardship at its best, the NSPCC’s Little Book of Change is a superbly-chosen high value thank you for major donors and volunteers alike. The Little Book of Change was designed to bring to life a range of outcomes for children that had previously been presented in a statistical report. Individual stories of children and families are shown through letters, poems, stories, magazine articles and drawings. This approach could be utilised by any organisation to make its key stakeholders feel part of what the organisation is trying to achieve and to secure their help in the long-term.
  • NSPCC’s thank-you mailing by SOFII This bright, colourful direct mail pack is a winner all of itself. With the delightful, powerful booklet as well it couldn’t fail to inspire donors to send their own messages and, indeed, send in another donation to the cause they love.
  • Rebecca Brown and Agnes Holliday: mystery shopping tests for PBS and the Smithsonian Institution by SOFII The purpose of these tests was to find out if the generally low levels of customer service offered by fundraising organisations in the UK and Europe were matched by similar organisations in other countries. While the results were generally depressing they also produced flashes of individual brilliance and a long list of useful lessons.
  • Relationship fundraising ignite, part 1 by Craig Linton After the events of the past year in UK fundraising, relationship fundraising is once again a hot topic.
  • Relationship fundraising ignite, part 2 by Craig Linton In the second part of our Relationship Fundraising Ignite series: the Commission for the Donor Experience, how to build a relationship with donors by asking three questions, and how the Terrence Higgins Trust used relationship fundraising.
  • Royal National Lifeboat Institution RNLI: Lifeboat Launch SMS alerts by SOFII An insightful use of technology that brings RNLI donors closer to the lifesaving work.  This text service allows donors to donate each time their chosen lifeboat is out saving lives and to receive an alert of launches in real-time.
  • Send a Cow: thank-you drive by SOFII The team at Send a Cow are passionate about saying thank you to their supporters.
  • SOFII stars: thank you, welcome and well done. by SOFII Saying thank you properly really is a golden opportunity for fundraisers. Here in this special edition of SOFII stars is all you need to know to make the most of it. Enjoy!
  • SOFII: the BIG questions by SOFII How do we make donors feel really special? And how do they want to see us?
  • St Michael’s Foundation: the 2011-2012 annual report, a bold vision realised by SOFII
  • Staff like donors? Recruit, develop, retain them… by SOFII In this article Patrice Simonnet advises us to use the same techniques on our fundraising staff as those we use on our donors.
  • Station WDCN, Nashville, USA: special ‘thank you’ to a donor by SOFII A fundraiser really listening to her donor, thinking on her feet and responding in an entirely appropriate and personal manner with a communication that any donor would be delighted to receive.
  • The 6Ps: a blueprint for transforming fundraising. For good. by The Commission on the Donor Experience The six steps to change outlined here provide windows onto a vast body of work compiled through 2016 and early 2017 by upwards of a thousand individual volunteers for the Commission on the Donor Experience (CDE).
  • The Darüşşafaka Society: a unique offer for special donors by Gunes Yildirim Darüşşafaka – meaning house of kindness – has provided full scholarships to orphans including clothing, accommodation, healthcare and food. But there’s also a lot we can learn about donor care, legacy and high value fundraising from the oldest NGO in Turkey
  • The Redwood’s Gratitude Report: Ana’s story by SOFII A wonderful emotional mail-out from The Redwood, a shelter and support charity for women and children escaping domestic abuse based in Canada.
  • The Victorian Order of Nurses for Canada (VON Canada) 2014 report to donors by SOFII In 2014, the Victorian Order of Nurses for Canada sent a comprehensive report to their donors, showing them how a new way of working could be implemented by an old, well-established organisation very successfully. By making use of new technology, they were able to explain the transition to donors, respond to their needs and choices and continue their tremendous service to their users.
  • To ask or not to ask, that is the question when saying thank you to a donor by Lisa Sargent Find out what Sean Triner, co-founder and director, Pareto Fundraising in Australia and Lisa Sargent, principal at Sargent Communications, LLC in the USA have to say about this.
  • Toronto Humane Society's ‘Benjamin’ year end mailing by SOFII The Toronto Humane Society told a simple story well, sharing the case of Benjamin Buddy, an ‘orphaned’ dog with high care costs, via an eye-catching mail-out. It gave them an opportunity to thank their donors and share information on how their gifts were making a difference.
  • United Way Hungary: ‘why do I help?’ campaign by SOFII This campaign raised additional funds from corporate sponsors, increased the number of donations from employees and raised awareness of giving and volunteering.
  • Why I am not a fan of welcome packs by Margaux Smith  ‘They spent my entire first month’s gift on this stupid pack and I don’t really feel thanked at all’.