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31 pages tagged with Storytelling:
- A story that wakes you up in your career If emotional responses raise money, then fundraisers need to think about the last story that genuinely ‘woke them up in their career’ and made them feel something.
- CDE project 12: inspirational creativity This project will seek to define both the potential and the desired standards for creative endeavour and also to define the ethical dilemmas around creative messaging with a view to improving understanding of what donors might find acceptable and unacceptable.
- CDE project 18 section 2: the approach to compiling case examples Content outline.
- CDE project 18 section 3.3: action 4 - tell your mission story All fundraisers are aware they need to tell stories well so they can convey quickly in a way that engages people. Now it is even more important to spend time to understand how to tell powerful stories
- CDE project 6 section 5.1: a communications practitioner’s view of emotion in fundraising. How should emotion be used in practical ways across all channels to enhance the donor experience? Can better use of emotional storytelling, as opposed to ever more persistent asking, really improve the donor experience, and if so, how?
- CDE project 6 section 5.4a: ‘emotional fundraising must be in our DNA!’ ‘It’s simple. Emotions are why people take actions.’ In this fascinating interview, Jayne George, director of fundraising and marketing at Guide Dogs UK takes us through the process of how emotional fundraising can benefit donors.
- CDE project 6. Section 4.9: to the edge of acceptability In the latest addition to project 6 of the Commission on the Donor Experience, a harrowing and powerfully-written storyline on a BBC radio drama points to storytelling success for fundraisers.
- CDE project 6. Section 5.2: the starfish story A poignant little story about a man saving starfish reflects the emotional driving force of Robbie Macmillan's Children of Rwanda charity.
- CDE project 6. Section 5.4b: the moody leader In an extract from his book Storytelling can change the world, Ken Burnett looks at moody leaders from history and explores how emotion can play a part in strong leadership.
- Children’s Wish Foundation: the power of a story All nonprofits need to tell stories. Through storytelling you will build deeper connections with your supporters and, ultimately, raise more money for your cause.
- Collecting stories from your donors Do you ever ask donors for their stories? Nonprofits have access to a crucial resource and it’s a fundraiser’s role to tap into it.
- Do we really need another book on storytelling? An important new book about storytelling is given a special review from not just one, not just two but three of the UK's most eminently qualified reviewers.
- Do we really need another book on storytelling? Part 2 Click here to see more thoughts and opinions on Ken Burnett’s Storytelling can change the world from Bethan Francis in the UK and Rory Green in Canada. Just a little trailer: you can’t make important change if you aren’t an expert teller of stories.
- Hope not hopeless Back in 2010, the plight of 33 miners in Chile was an international sensation. We were all gripped by the suspense: would the rescue attempt succeed, would they survive…? It wiped from our newspapers and television screens the devastating floods in Pakistan, described by the UN as the greatest humanitarian crisisin recent history. How could this happen? Charlie Hulme explains in his second article on storytelling.
- How much is a good story worth? How much is a good story worth to a fundraiser? A lot says Michael Rosen. Here he gives you seven ideas on how you can make your stories powerful tools to raise lots more money for your organisation.
- Humans of New York: the power of storytelling for social fundraising Humans of New York has been a stunning example of community engagement through social media and a demonstration of the power of storytelling since its launch in 2010. And now, it is also a model for crowd funding.
- Ministry of Stories: Hoxton Street Monster Supply Store Fiendish fun in this creative shop that raises funds for the children's writing and mentoring centre on the same premises that is accessed through a secret door.
- PANS PANDAS UK: ‘Helen and Jessica’ fundraising event film If you’re a small to medium-sized organisation looking to boost your events fundraising through film, look no further. In this case study you are sure to find inspiration in PANS PANDAS UK’s storytelling and fundraising film-making process – and be impressed by their target smashing results too!
- Reader knowledge, real voices, great stories and big points of view Writer Liz Loudon shares the difference between really writing to move donors, or just typing.
- Refuge: The Helen Titchener (nee Archer) Rescue Fund A fan of Radio BBC 4's popular programme 'The Archers' created an online fundraising page for Refuge in response to a domestic violence storyline.
- Relationship Fundraising ignited – why it’s relevant today In the first of a new series, Richard Turner asks if the book is still relevant in today’s world and what lessons it has for current fundraisers?
- Richard Turner’s great story Richard Turner's advice for all fundraisers is to have a great story to tell. And the place to start looking for it is among all the people who benefit from the cause you fundraise for.
- S.A.L.V.E International: Motorbike May appeal A simple idea that any small charity could try. This small but mighty appeal helped a small organisation share stories of the impact they have and raise money for something that they urgently needed – a motorbike.
- Secrets of direct mail 4: storytelling, fundraising and the dialogue method How does Siegfried Vögele’s dialogue method work in terms of storytelling? In the final piece in his series on the great man, fundraiser Chris Keating explores how and even asks why storytelling matters in fundraising.
- Sense: A magical Christmas appeal from Teddy In 2012, Sense and Bluefrog shared the creative and results from a super direct mail campaign that was sent to individual donors. It proved that, if used properly, direct mail appeals to your supporters can and will achieve great results for your charity. Read on and pick up some ideas for your next festive campaign.
- Synecdoche, synecdoche…we all fall down George again takes up the baton for fine writing. Or does he when he encourages you, the fundraiser, to grab the word ‘synecdoche’.? What in the name of sanity is that?
- The Saltways becomes SOFII’s newest partner We are proud to welcome The Saltways, a creative agency specialising in charity film and animations, to the SOFII community.
- UNESCO: Empowering Local Radios with ICTs An immersive digital story-telling experience which shows the transformative power of local radio in Africa and really connects the target audience with the impact of the project.
- Why I am not a fan of welcome packs ‘They spent my entire first month’s gift on this stupid pack and I don’t really feel thanked at all’.
- World Vision: The Story Shop Learn how World Vision took their cause into the world of high-end shopping – through an interactive, beautifully-designed store that was informative and made it easy for donors to make their gift.
- World-changers at Work presents: a life-stage fairytale - how Beryl and Clive found the meaning of life. In an excerpt of his Storytelling can change the world book recreated for World-changers at Work, Ken Burnett asks how fundraisers can help people find meaning in their life to make a difference to the world. The answer? Tell great stories.
