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20 pages tagged with Telephone:
- Bulgarian Red Cross: ‘one SMS, one hot meal for one Bulgarian child’ campaign These campaigns successfully united several established fundraising techniques including building corporate alliances and the use of new and old media.
- CDE project 11e summary: telephone The telephone is a powerful and engaging channel of communication to reach donors and supporters when it is used within a multi-channel communication strategy.
- CDE project 11e telephone: case study - Erskine Stewart’s Melville Schools, Edinburgh The problem we wanted to solve, an the idea we wanted to test.
- CDE project 11e telephone: case study - Save the Children Agency Selection - Supporter Centricity - Preference Captures - Training and Engagement - Monitoring - Supporter Feedback - Learnings - Challenges.
- CDE project 11e telephone: case study - The Bible Society The Bible Society calling philosophy and what we have learnt over the last five years.
- CDE project 11e telephone: conclusion and about the authors The telephone, or voice to voice communication in general, should be one of the most effective engagement channels available to charities.
- CDE project 11e telephone: how we arrived at these summary principles – our approach We took a two-pronged approach to reaching these summary principles.
- CDE project 11e telephone: key findings We would like to highlight what we believe to be 6 key findings around charities’ use of the telephone in delivering a high-quality donor experience.
- CDE project 23: part 3 - project 11 11. Communication with individual donors 11a. Mass Media 11b. Direct Mail 11c. Digital 11d. Community fundraising 11e. Telephone fundraising 11f. Face to face fundraising
- EveryChild Gift Aid ‘mop-up’ campaign For any UK charity, reclaiming tax on donations going back the last four years could be a huge windfall. EveryChild’s average Gift Aid claim was £165 per response.
- Farm Africa: ‘ask for what you need’ How do you ask a maojor donor for $50,000 when she’s at the other end of a telephone line and you’re in a very noisy tapas bar? Do you make ‘the ask’ in the worst possible surroundings? The lesson from this case study is that as long as ‘the ask’ is right, it doesn’t matter where you are.
- Los Angeles County Museum of Art: capital campaign How direct mail and the phone together can secure massive support from lower dollar donors. By following the approach described here, nonprofit organisations that find it difficult to reach very wealthy donors can supplement their capital campaign.
- Plan International UK’s ‘prospecting’ campaign Sampling has become the primary route for selling software, music and film. Could it be applied to child sponsorship, which is such a desirable ‘product’ for many charities?
- RSPCA’s ‘sow tethering’ telephone campaign Any marketing campaign that can have such an impact on members of parliament on the eve of taking their country to war has to be worth recording. This campaign is notable as one of the early UK examples of fundraisers using the telephone.
- Strømme Foundation: ‘poverty buster’ (‘fattigdomsbekjemper’) Strømme Foundation is an innovative Norwegian charity working to fight poverty in the developing world. The scheme is an imaginative way of engaging younger donors.
- Telephone fundraising, part 3: designing and delivering a campaign The third – and last for the time being – article on telephone fundraising from Bethan Holloway explains how to design and deliver a campaign.
- The Chilean Bible Society: mobile phone texting campaign SOFII's first exhibit from Chile. This is a very clever use of text messaging with an intriguing involvement device built in, in the form of a Bible knowledge quiz. Each text generates a small donation and increases the sender's bible knowledge, which must suit the Chilean Bible Society very well.
- The Connection at St Martin’s: Donate Locate The Connection at St Martin’s ‘Donate Locate’ app is a way to help someone living on the streets when donors feel most compelled to give – the moment they see him, or her. The app will locate the person they want to help and they can make a donation confident that it is going to the right place.
- UNICEF India: the ‘tele-facing’ campaign This novel approach to re-qualifying potential major donors sits between telephone and face-to-face fundraising. It is an example of how telephone fundraising and face-to-face fundraising are evolving and being adapted in India to take account of the country’s large population and distinctive business culture – with quite impressive results.
- Wood Green Animal Shelters: hungry mouths SMS Christmas campaign The fundraising team at Wood Green Animal Shelters decided to be brave and try something new in their Christmas campaign – and it paid off. Their successful SMS campaign resulted in new donors and new gifts.
