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24 pages tagged with Children:
- Aching Arms: teddy bears member-get-member scheme The story that was voted best of all at SOFII’s 2013 Once Upon I Wish I'd Thought of That event.
- Aid to Children and Adolescents at Risk Foundation ANAR: secret anti-abuse message Clever use of lenticular printing to send kids a secret message that adults can't see in these child-abuse poster ads.
- Bosnian Handicrafts: ‘shopping with a purpose’ campaign This highly professional multi-media campaign from Bosnia shows that inspirational and innovative fundraising can succeed anywhere.
- Bulgarian Red Cross: ‘one SMS, one hot meal for one Bulgarian child’ campaign These campaigns successfully united several established fundraising techniques including building corporate alliances and the use of new and old media.
- CDE project 6. Section 5.2: the starfish story A poignant little story about a man saving starfish reflects the emotional driving force of Robbie Macmillan's Children of Rwanda charity.
- Dr Barnardo’s Homes: four fundraising greats from the distant past Dr Thomas Barnardo was one of the Victorian era's great philanthropists. These archive examples of his personal fundraising style and efforts are a unique treasure for the body of fundraising knowledge and best practice.
- Fundraising and activism – Marcus Rashford’s campaign to save free school meals This is a powerful and personal tribute to a campaign that forced the UK government into a famous U-turn – and ensured children in need would not miss out on a daily free school meal during the summer holidays. The campaign evolved, demonstrating powerful campaigning and fundraising, while raising millions of pounds for charity along the way.
- Give Them Refuge Christmas Campaign Through a hard-hitting and powerful video ad and social media campaign, Refuge exponentially increased traffic to their website and the number of donations they received.
- Interval House: the gratitude report This great report is hot off the press, so SOFII is looking forward to hearing what the readers think about their gratitude report.
- Jeans For Genes: statues wearing jeans This is an original and fun idea that seems great for attracting awareness and as a backdrop against which the charity can easily rasie money from an intrigued and amused public.
- Kids Company: the ‘plate pledge’ appeal How to shift from ‘word-of-mouth marketing is risky’ to ‘word-of-mouth marketing is powerful’.
- Kids Help Phone: buy a kid some time This exhibit demonstrates how a simple but powerful message combined with a comprehensive integrated campaign strategy can secure real success.
- Make–A–Wish Foundation: high value direct mail appeal The innovative proposal format singles out this interesting, informative and award-winning direct mail pack for special attention on SOFII.
- Ministry of Stories: Hoxton Street Monster Supply Store Fiendish fun in this creative shop that raises funds for the children's writing and mentoring centre on the same premises that is accessed through a secret door.
- Missing People: the online annual review How to use the Internet to brilliantly present your flagship publication. In this piece you will see reporting to donors as it should be, easily accessible, transparent, exciting, informative, using all the potential for short, high-impact and memorable messages that makes the Internet such a versatile medium for fundraisers.
- NSPCC: 'Can't Look' TV ad that launched the Full Stop campaign This shocking 1999 TV ad helped to launch the NSPCC's Full Stop campaign bringing the issue of child abuse into people's home but it's more powerful because of what you don't see.
- One Girl: Do It In A Dress Dresstastic challenge event from Australia that allows volunteers to use their creative fundraising juices and have fun.
- Sanitation First’s fundraising challenge with a local primary school Here is the inspirational tale of St Phillip’s primary school in Bath, who teamed up with Sanitation First to raise money for the construction of a well and provide clean drinking water and an ecosan toilet for Kouma, a village in Sierra Leone.
- SOS Children's Villages Norway: would you give your jacket to Johannes? Would you give your coat to a freezing child? Strangers help a young boy sitting alone without a jacket in freezing weather in a campaign that raised awareness of the plight of Syrian refugees.
- The Foundling Hospital appeal, 1728-1745 Another opportunity to be inspired by fundraisers of the past. Raffles, art gallery events and benefit concerts are common ways to raise money today. But when Thomas Coram was fundraising for the Foundling Hospital in Georgian London he employed all these methods. In fact, some might say he invented them…
- Toybox: Not just an Easter appeal During the coronavirus pandemic, Toybox (a charity dedicated to helping street children) came up with a clever campaign that gave their donors plenty of choice. What was the result? They raised average gift and smashed their fundraising target too.
- UNICEF and Pampers: ‘1 pack = 1 vaccine’ partnership Learn how a big brand partnered with a charity to transform the lives of women and children for thirteen years and counting.
- UNICEF India: the ‘tele-facing’ campaign This novel approach to re-qualifying potential major donors sits between telephone and face-to-face fundraising. It is an example of how telephone fundraising and face-to-face fundraising are evolving and being adapted in India to take account of the country’s large population and distinctive business culture – with quite impressive results.
- William Quarrier – the most determined fundraiser of all time? Be inspired by the most determined fundraiser of all time. Using an approach not designed for the faint-hearted, William Quarrier went into a room full of wealthy people and walked out with enough money to fund a village for homeless children in Glasgow. But how did he do it? And what can we learn from this fundraising superstar?
