17 pages tagged with social media:
- A story that wakes you up in your career If emotional responses raise money, then fundraisers need to think about the last story that genuinely ‘woke them up in their career’ and made them feel something.
- Alexander’s Fund: how fundraising inspired a community to save a life Alexander’s Fund inspired a community and raised over £255,000 in less than two weeks to save a young boy’s life.
- ALS Foundation Netherlands: I have already died This powerful and moving campaign gives a storytelling platform to people who have ALS.
- Crimestoppers: reverse pickpocketing is putpocketing The charity Crimestoppers launched an integrated experiential and social media campaign to raise awareness of pick pocketing that also aimed to change public behaviour.
- Durham Cathedral in LEGO: innovative buy-a-brick fundraising An innovative version of traditional buy-a-brick fundraising with a spectacular totaliser and easily replicable as a fundraising mechanic.
- Emory University’s Blue Pig Campaign Emory University started the Blue Pig Campaign to encourage its undergraduate students to give to the university and foster good links for alumni fundraising by using a Facebook account and Twitter profile.
- Free Lunch: A case study in Chinese transparency and crowd-sourced fundraising When scandal hit one charity in China all the others in the country were tainted and faced widespread public mistrust. Yet one well-known journalist was brave enough to start a bold campaign to change the lives of malnourished school children. This breakthrough innovation has helped restore trust in charities in China and raised enough funds to feed thousands of hungry children.
- Humans of New York: the power of storytelling for social fundraising Humans of New York has been a stunning example of community engagement through social media and a demonstration of the power of storytelling since its launch in 2010. And now, it is also a model for crowd funding.
- Knickers Model’s Own in aid of Cancer Research UK A grieving daughter's fashion tribute to her mother became a highly successful digital fundraising campaign that turned grief into a triumph and a legacy, raising nearly £60,000.
- Merlin’s Plumpy’Nut challenge: fun, easy, something anyone could do Merlin’s challenge to the Twittersphere raised lots of money and reached people who had not previously heard of Merlin or the food crisis in Africa.
- Netherland Leprosy Relief Foundation: Diwali campaign. Support a child’s education for one year A forgotten cause with a low profile and limited visibility in the public eye managed to raise awareness and much-needed funding.
- Presentation: 19 ways nonprofit organisations can use social media to connect with donors This presentation from Tim Bete, fundraising director at St. Mary Development Corporation USA, will get you thinking about how you use social media and offers some great advice on how to make the most of this free marketing tool.
- The hashtag - I wish I’d thought of that Social media and fundraising go hand in hand, and these days there is one little symbol with the power to connect thousands of people to your cause. Of course, it's the hashtag. But why has the hashtag gone from being a neglected key on our keyboards to one we just can't afford to ignore?
- Tough Mudder A success story from non-professional fundraisers, this time two young men. Tough Mudder is a challenge that includes fire, ice and electric shock obstacles and is more about camaraderie and team spirit than being the best. So far it has raised £5 million across the globe.
- Trillium Gift of Life Network: ‘bucket list’ This is a great public awareness campaign with interactive use of social media and appropriate targeting.
- Why so many organisations fail at Facebook Beate Sorum thinks that if Facebook isn’t working for your organisation, she is willing to bet that it is not Facebook’s fault – it’s yours.
- WWF: Virtual Reality Tiger Experience Experiential marketing and virtual reality are a roaring success for WWF-UK's Adopt a Tiger face-to-face campaign.