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27 pages tagged with Social media:

  • A story that wakes you up in your career by Lizzie Carter If emotional responses raise money, then fundraisers need to think about the last story that genuinely ‘woke them up in their career’ and made them feel something.
  • ACLU: Stand for Rights. Stand for Freedom by Joe Burnett When contacted by the American Civil Liberties Union only weeks before a massive telethon, which would be hosted on Facebook and make use of the brand new Facebook Donate system, Open America were handed a massive job with very little time to execute it. The way Paul and his team responded shows initiative and willingness to be bold and daring and to work with new technologies and methods.
  • Alexander’s Fund: how fundraising inspired a community to save a life by SOFII Alexander’s Fund inspired a community and raised over £255,000 in less than two weeks to save a young boy’s life.
  • ALS Foundation Netherlands: I have already died by SOFII This powerful and moving campaign gives a storytelling platform to people who have ALS.
  • Bernie Barnstorms – I Wish I’d Thought Of That by Fiona Pattison Take inspiration from volunteer-led barnstorms for Bernie Sanders’ remarkable presidential campaign. Feel the Bern! 
  • Crimestoppers: reverse pickpocketing is putpocketing by SOFII The charity Crimestoppers launched an integrated experiential and social media campaign to raise awareness of pick pocketing that also aimed to change public behaviour.
  • Durham Cathedral in LEGO: innovative buy-a-brick fundraising by Sue Kershaw An innovative version of traditional buy-a-brick fundraising with a spectacular totaliser and easily replicable as a fundraising mechanic. 
  • Emory University’s Blue Pig Campaign by SOFII Emory University started the Blue Pig Campaign to encourage its undergraduate students to give to the university and foster good links for alumni fundraising by using a Facebook account and Twitter profile.
  • Free Lunch: A case study in Chinese transparency and crowd-sourced fundraising by Craig Linton When scandal hit one charity in China all the others in the country were tainted and faced widespread public mistrust. Yet one well-known journalist was brave enough to start a bold campaign to change the lives of malnourished school children. This breakthrough innovation has helped restore trust in charities in China and raised enough funds to feed thousands of hungry children.
  • Help Hollie ‘pants on your head’ campaign by John Logan A heartwarming, bittersweet story for Anthony Nolan blood cancer charity. Follow the link to learn of Hollie’s brave and funny campaign to raise both money and awareness.
  • Hope and Homes for Children, End the Silence by Catherine Harris Hope and Homes developed a superb campaign to bring light to the lives of children in orphanages with their End the Silence campaign, using positive imagery, a novel pair of donation options and the music we all love.
  • Humans of New York: the power of storytelling for social fundraising by Laura Croudace Humans of New York has been a stunning example of community engagement through social media and a demonstration of the power of storytelling since its launch in 2010. And now, it is also a model for crowd funding.
  • Islamic Relief’s WhatsApp genius: raising £180,000 via messaging by Emily Collins-Ellis A clever and modern use of technology by Islamic Relief demonstrates how regular interaction with major donors can yield great results by bringing them closer to the charity’s cause.
  • Knickers Model’s Own in aid of Cancer Research UK by SOFII A grieving daughter's fashion tribute to her mother became a highly successful digital fundraising campaign that turned grief into a triumph and a legacy, raising nearly £60,000. 
  • Leading the resistance: the American Civil Liberties Union by Ali Walker-Davies Ali Walker celebrates the American Civil Liberties Union's resistance to Donald Trump's travel ban and how it raised incredible funds without even asking, just by being a beacon of hope.
  • Merlin’s Plumpy’Nut challenge: fun, easy, something anyone could do by SOFII Merlin’s challenge to the Twittersphere raised lots of money and reached people who had not previously heard of Merlin or the food crisis in Africa.
  • Netherland Leprosy Relief Foundation: Diwali campaign. Support a child’s education for one year by SOFII A forgotten cause with a low profile and limited visibility in the public eye managed to raise awareness and much-needed funding.
  • NO MORE's Super Bowl 49 PSA: Listen by SOFII This ad to raise awareness of domestic violence simply and chillingly depicts a 911 call of a woman pretending to order a pizza with her attacker still in the house.
  • Presentation: 19 ways nonprofit organisations can use social media to connect with donors by Tim Bete This presentation from Tim Bete, fundraising director at St. Mary Development Corporation USA, will get you thinking about how you use social media and offers some great advice on how to make the most of this free marketing tool.
  • Roundabout's Sleep out by Harry Owens Speaking at IWITOT 2018, Harry Owens of the Sepsis Trust shared his experiences of sleeping rough for a night as part of a challenge fundraising event to combat homelessness, and the insight he got into homeless youth support charity Roundabout's crucial work and the very real challenges faced by their beneficiaries.
  • Snowdogs: Tails in Wales Trail by Joe Burnett This superbly interactive campaign made a lasting impact by helping raise significant funds for Welsh children's hospice Tŷ Hafan but also by engaging the local community of South Wales in a fun and interactive programme.
  • The hashtag - I wish I’d thought of that by Alfredo Botti Social media and fundraising go hand in hand, and these days there is one little symbol with the power to connect thousands of people to your cause. Of course, it's the hashtag. But why has the hashtag gone from being a neglected key on our keyboards to one we just can't afford to ignore? 
  • Tough Mudder by Michelle Chambers A success story from non-professional fundraisers, this time two young men. Tough Mudder is a challenge that includes fire, ice and electric shock obstacles and is more about camaraderie and team spirit than being the best. So far it has raised £5 million across the globe.
  • Trillium Gift of Life Network: ‘bucket list’ by SOFII This is a great public awareness campaign with interactive use of social media and appropriate targeting.
  • Want to fight hatred and raise money for a good cause? Do it the fun way! by John Logan Fighting hatred with humour: learn how a satirical website and a leading foodbank charity took on notorious British tabloid journalist and hate-monger Katie Hopkins and raised a lot of money in the process.
  • Why so many organisations fail at Facebook by Beate Sørum Beate Sorum thinks that if Facebook isn’t working for your organisation, she is willing to bet that it is not Facebook’s fault – it’s yours.
  • WWF: Virtual Reality Tiger Experience by SOFII Experiential marketing and virtual reality are a roaring success for WWF-UK's Adopt a Tiger face-to-face campaign.