Bad ads showcase

In this entertaining and informative showcase, Jeff Brooks, creative director of TrueSense marketing in the USA, and others will be highlighting the bad, the ugly and the very worst of fundraising adverts in the hope that we all can learn from the mistakes of others, as well as our own.

Most stupid ad concept, bar none

by Jeff Brooks

This month, Jeff has identified a particularly bad advert that fails to convey any information about the cause; it also hurts to look at. What do you think?

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What makes a nonprofit ad stupid?

by Jeff Brooks

Pointing out stupid nonprofit ads tends to generate a lot of controversy. So, I am going out on a limb when I call these things stupid. And I could be wrong.

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This ad imagines donors look like dead bodies

by Jeff Brooks

Jeff Brooks thinks the people at the UN wanted us to take part in events for the millennium development goals campaign, but he’s not sure. They never actually say that. They just hint at it.

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Major contributors to this section

Jeff Brooks

Jeff Brooks, creative director at TrueSense Marketing, has served the nonprofit community for more than 20 years, working as a writer and creative director on behalf of a variety of organisations, including CARE, Bible League International, World Vision, Feeding America, World Relief and dozens of urban rescue missions and Salvation Army divisions. He blogs at Future Fundraising Now, podcasts at Fundraising is Beautiful and is a columnist forFundraising Successmagazine. In previous careers, he's been an English teacher and a classical musician. He lives in Seattle in the USA.

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Andrew Papworth

After a long career in advertising agencies, Andrew Papworth has been freelancing as an advertising and communications planner for about two decades.

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