Communications toolbox

How can you raise money for your organisation if no-one knows about the good work you do or the need for funds? In the SOFII communications toolbox you will find some great tools and advice to help you tell stories to your donors that will motivate them to give.

Forcing or forging a relationship? Part 5: what’s your real message? Or, how to be relevant

by Charlie Hulme

Do you really know your donors? Do you know why they give you money? Does it matter? Yes, says Charlie Hulme. If we want to keep our donors so expensively recruited we have to make sure our messages are relevant to what they want. We can’t do that if we don’t know what that is.

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Why I support 12 different charities

by Laura Croudace

How can you learn and improve if your training budget is titchy? Get out and donate says Laura Croudace, who wants a steady stream of fundraising pouring through her letterbox because she learns so much from it. And all those donations are still cheaper than most seminars and workshops.

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How much is a good story worth?

by Michael Rosen

How much is a good story worth to a fundraiser? A lot says Michael Rosen. Here he gives you seven ideas on how you can make your stories powerful tools to raise lots more money for your organisation.

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Lessons from the Annual Lectures: Kirsty Simpson’s view

by Kirsty Simpson

See the last of SOFII’s lessons learned at the 2014 Annual Lectures from Kirsty Simpson. Find out who are the fundraising fairies.

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Lessons from the Annual Lectures: Stephanie Drummond's view

by Stephanie Drummond

Now Stephanie Drummond, who also won a place at the Annual Lectures through SOFII’s competition, tells us the valuable lessons she learned on that day. Go and get your fishing rod!

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What’s next in fundraising? Part 4

by Kirsty Simpson

Our final essay winner on the next big thing for fundraising. Click here to find out about Kirsty Simpson’s leap of faith.

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What’s next in fundraising? Part 3

by Stephanie Drummond

Third of our essay winners on the theme of what’s the next big thing for fundraising? is here for you, now.

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Lessons from the Annual Lectures: Emily Henry’s view

by Emily Henry

Emily Henry, also a winner, says that the Annual Lectures was full of inspiring, thought-provoking insights into what fundraising is currently, where it is going and how it can improve. If you were one of the unfortunate souls who missed this event, she lists here her top 10 lessons – the ones you just have to know!

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What’s next in fundraising? Part 2

by Gemma Walder

Gemma Walder, one of the winners of our essay competition to attend the Revolutionise Annual Lectures in London at the end of 2014, tells us what she thinks will be the next big thing for fundraising – the one thing that will give your supporters such a fantastic experience that they’ll want to introduce you to all their friends.

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Lessons from the Annual Lectures: Gemma Walder’s view

by Gemma Walder

It isn’t only those gifted scientists who frequent London’s Royal Institution who can lead an experiment that will change the world. Fundraisers can too. And it starts with us all simply thinking... if not me, then who, if not now, then when? Click here to read Gemma Walder’s detailed account of this year’s Annual Fundraising Lectures held in London, on December 4th. 

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Major contributors to this section

George Smith

A legendary marketing/fundraising guru and curmudgeon.

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Fergal Byrne

Fergal Byrne is a seasoned freelance journalist whose work has appeared in The Financial Times, The Guardian and The EveningStandard. He’s been writing about finance and business for more than 20 years, but his main area of interest is now non-profits and charities. Contact Fergal here.

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Charlie Hulme

Charlie Hulme is managing director of DonorVoice. He helps charities uncover what, of all the things they do, improves the strength of relationships  and what is harmful. Partners see a massive improvement in performance, value and retention.

Voted top speaker at the Institute of Fundraising’s National Convention in 2013, he writes frequently for SOFII, 101fundraising, the Institute of Fundraising and many others.

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