Communications toolbox

How can you raise money for your organisation if no-one knows about the good work you do or the need for funds? In the SOFII communications toolbox you will find some great tools and advice to help you tell stories to your donors that will motivate them to give.

A debt to the master: the Ogilvy effect

by Ken Burnett

Part two of SOFII’s tribute to ‘the pope of advertising’, David Ogilvy.

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The truth about storytelling: leaders not followers

men in suits

by Charlie Hulme

Charlie’s final article in his series on telling stories might surprise you and may even make you laugh out loud.

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Grant writing in a character limited world

Books

by Charlene Rocha

Has technology saved you time and trouble when writing an application for a grant? Or do you find online application forms limit how much you can say? Click here to find how you can get all your valuable information across in fewer words.

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Creating a supportive workplace for fundraisers

by Norma Cameron

You’ve heard of the donor bill of rights; hopefully you have one pinned above your desk. Now, if you click here you’ll find a bill with a difference just for you: a bill of rights for fundraisers. If you’d like to add anything, please let us know.

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What do companies want from charity partners?

mountaineers

by Jonathan Andrews

Corporate fundraising seems to raise passionate debate. Some say that’s all it raises; others that it’s a potential golden goose. If you’re not sure, check out this first in SOFII’s new series on how to raise money from the commercial world.

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Five corporate fundraising mistakes to avoid

Man at sea

by Jonathan Andrews

It’s inevitable that at some time we will make a mistake. Yet some are so basic that they can be easily avoided. Jonathan Andrews warns of five mistakes you really should avoid when you’re going for that all-important corporate partnership.

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Get positive: you know you want to

glasses half full and half empty

by Frances Hurst

In her instructive and practical article, Frances Hurst, shares her lessons in how to create a positive attitude and how to find more reasons to make you happy.

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In lieu of flowers: how to write lively memorial donation thank-you letters

by Lisa Sargent

Are your in-memoriam donation thank-you letters destined for donor oblivion?

This copywriting clinic looks to help you rescue them from a fate worse than, well… death.

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How to write a better newsletter

Newsletter icon

by John Grain

In this article, John Grain tells us in simple terms what a good newsletter should be. If you want some solid, practical advice about writing a better newsletter, you need to read this.

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Other people: together not separate

A donation box with a few prominent notes

by Charlie Hulme

In his latest article on storytelling, Charlie Hulme, says, ‘If you want people to donate, make sure they know that others are. Don’t ask them to join at the starting line, show them the finish line – show them the money.’

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Major contributors to this section

George Smith

A legendary marketing/fundraising guru and curmudgeon.

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Fergal Byrne

Fergal Byrne is a seasoned freelance journalist whose work has appeared in The Financial Times, The Guardian and The EveningStandard. He’s been writing about finance and business for more than 20 years, but his main area of interest is now non-profits and charities. Contact Fergal here.

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Charlie Hulme

Charlie Hulme is managing director of DonorVoice. He helps charities uncover what, of all the things they do, improves the strength of relationships  and what is harmful. Partners see a massive improvement in performance, value and retention.

Voted top speaker at the Institute of Fundraising’s National Convention in 2013, he writes frequently for SOFII, 101fundraising, the Institute of Fundraising and many others.

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