Opinion / features

Many of the issues that matter most to fundraisers are far from clear cut. Here, in a series of illustrated feature articles, seasoned practitioners and newcomers alongside leading figures from the world of fundraising are free to give vent to their passionately-held views and opinions. Join the big debates or study the side issues so you can work out your own view on what matters most.

Why I support 12 different charities

by Laura Croudace

How can you learn and improve if your training budget is titchy? Get out and donate says Laura Croudace, who wants a steady stream of fundraising pouring through her letterbox because she learns so much from it. And all those donations are still cheaper than most seminars and workshops.

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Relationship fundraising and marketing: friends or foes?

by Roewen Wishart

The dispute about relationship fundraising has been raging for years and seems to go on and on. Surely now it is time to step back and examine the different arguments for and against because surely we all just want to do the best we can to make the world a better place.

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Falling for SOFII again

by Tony Charalambides

It's always great to receive positive feedback from SOFII users and here Tony Charalambides sings our praises and explains why you should fall for SOFII too.

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The fundraising climate: a consumer confidence update

by Andrew Papworth

Do you agree with Andrew Papworth when he says that fundraisers are going to find it tough for the foreseeable future? Here on SOFII you’ll find his thoughts on the latest consumer confidence survey

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Why I struggle to be proud to be a fundraiser.

by Giles Pegram CBE

Fundraisers at the Institute of Fundraising’s national convention in London this week were enthusiastically greeting the theme Proud to be a Fundraiser. But in this latest article on SOFII, celebrated fundraiser Giles Pegram claims that he struggles with the concept. Is he just being provocative? Find out here.

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The power of passion

by Per Stenbeck

In this moving personal account veteran fundraiser Per Stenbeck explains and introduces why passion underpins innovation for him. In the accompanying text below he then goes on to outline his three golden rules of fundraising.

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Recession-proof fundraising: How to fundraise out of bad times

tornado

by Marc Pitman

​Turn on any news show and you’ll hear analysts and pundits forecasting economic doom and gloom. Their reports are filled with words and phrases like ‘economic downturn’, ‘soft economy’ and the dreaded ‘recession’.

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A day with the jam ladies

Stirring jam

by Kimberley MacKenzie

In our first entry of this new inspiring showcase, Kimberley Mackenzie from Ontario Nature, Canada, shares her holiday memories and how one moving and touching day reminded her of the essential values of good fundraising and how to change the world.

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Words count: Why fundraisers have to change what they say and how they say it

‘Following a set process will no longer produce a predictably positive result.' Bob Levy

by Bob Levy

Over the last decade, the direct marketing industry has been smitten by data base gurus who have touted the segmentation of donor files as a process akin to the magical mystery tour.

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The dangers of requests for proposal

leonard nimoy as spock

by Roger Craver

This week legendary Agitator Roger Craver joins in with his opinion on the ‘request for proposal’. And he’s not pulling any punches about what he believes is ‘...among the Great idiocies of our nonprofit world’. Click here to see more and to find out what he does admire and praise.

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