Opinion / features

Many of the issues that matter most to fundraisers are far from clear cut. Here, in a series of illustrated feature articles, seasoned practitioners and newcomers alongside leading figures from the world of fundraising are free to give vent to their passionately-held views and opinions. Join the big debates or study the side issues so you can work out your own view on what matters most.

Direct mail + spam = win for Montblanc

by Darryl Ohrt

Daryl Ohrt, director of Humingo agency in the USA, shares with SOFII readers a letter he recently received. What he first mistook for just another piece of junk mail, albeit with expensive postage, turned out to be the most imaginative direct mail he’d received for a very long time.

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Just the facts on legacy giving

by Mal Warwick

Rumour has it that legacy gifts account for as much as one-third of the philanthropic income of charities in the UK, or at least of the largest ones. Whether or not that’s an accurate estimate, it’s clear to all observers that legacies account for a far larger share of charitable revenue in the British Isles than they do elsewhere.

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The inconvenient truth about corporate fundraising

by Sean Triner

Have you ever questioned the corporate/community ‘love-in’ line that we are often fed by a variety of media, fundraising commentators and corporate enterprises themselves? Corporate philanthropy, triple bottom line, corporate social responsibility – call it what you will, I know I do – is not what many crank it up to be.

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How to increase your appeal results by up to 40 per cent

by Sean Triner

This multiple bullet point plan is for all fundraisers who want to boost earnings from their next appeal mailing or emailing. Follow these simple steps and you’ll find you can increase your net income substantially, for relatively small effort.

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How Twitter can transform your fundraising

by Marc Pitman

Twitter is a great free tool that can transform your fundraising. And in a time of economic uncertainty, a free tool is a welcome help.

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Job-speak: a user’s guide

by George Smith

And now from the incomparable George Smith: an expose of all that is nonsense in recruitment ads from charities. Are you guilty of the ‘booming vocative’?

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Good money going begging

Workplace giving t-shirts.

by Andrew Papworth

Fundraisers in the UK just aren’t making enough of payroll giving, or Give As You Earn, says Andrew Papworth. Is it time for a drive to publicise its many benefits?

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Don’t take research findings at face value

by Andrew Papworth

You are always being encouraged to know your donors, who they are and why they give. Research is a good way to learn this. But, warns Andrew Papworth, you should be suspicious if, like the findings here, full methodology isn’t given.

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An opportunity grabbed and one wasted

This ad begs the question: what do you want me to do?

by Andrew Papworth

It seems that when one opportunity is grasped another slips passed. The ‘IF’ campaign has a powerful message, but do you agree with Andrew Papworth when he says that they haven’t managed to get it across?

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Donate now - make a difference to the world and feel great about it.

by SOFII

Donate now - make a difference to the world and feel great about it.

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