Opinion / features

Many of the issues that matter most to fundraisers are far from clear cut. Here, in a series of illustrated feature articles, seasoned practitioners and newcomers alongside leading figures from the world of fundraising are free to give vent to their passionately-held views and opinions. Join the big debates or study the side issues so you can work out your own view on what matters most.

Three little words lost – the end of Make Poverty History

by Ken Burnett

The ambitious proposition explicit in the Make Poverty History campaign may not yet have succeeded in changing political agendas, far less in eradicating poverty. But it has certainly captured the public's hearts and minds.

Read more

A top-secret source of fundraising ideas: swipe files revealed

by Lisa Sargent

Listen closely now. I’m about to ask you to do something bold. Brazen, even.

Read more

Where technology is taking us: Lessons from the ‘new’ charities

by Richard C McPherson

The press is full of intriguing bits and pieces that suggest the ‘new charities’ may have something to teach traditional charities.

Read more

Is this the best way to develop bequests?

by Rich Fox

Most organisations are surprised when they receive bequests. Many of the people who leave bequests do not even appear on the organisation’s donor file, and most of the others have been only low value donors for a number of years (and are often lapsed) -- not the kind of people who you might expect to leave a large bequest.

Read more

The view from the doormat

Miss Stevens’ pile of letters.

by Andrew Papworth

Fundraisers all over the world have been working frantically in recent weeks to get their Christmas mailings out. Have they been wasting their time? Yes, according to Andrew Papworth’s friend Miss Stevens.

Read more

Are we so bedazzled by new media that we are losing possible legacies?

by Andrew Papworth

You and I know that we can make statistics say whatever we like. But check out this from Andrew Papworth: one in four adults don’t use the Internet every day. Astonishing huh? Are you alienating your donors by denying them the way they want to give?

Read more

A triumph of artlessness – the St Luke’s Hospice loose insert

by Andrew Papworth

This loose insert from a hospice is, says Andrew Papworth, a triumph of artlessness. It is simple yet clever, knows its audience well and explains clearly that continuing to care needs continuing support.

Read more

Investing in testing

by Ken Burnett

Has the rigorous testing regime that used to pervade in every seriously ambitious charity been allowed to slip in your organisation? Are your trustees afflicted with the ‘lowest possible acquisition cost’ mentality? You must test properly, says Ken Burnett, otherwise your prospects for innovation are reduced to a matter of random chance.

Read more

Supporter surveys: what do your supporters really think?, part 1

by Jonathon Grapsas

The first part of a three-part analysis of the benefits of annual supporter surveys.

Read more

What would Steve Jobs do at your Nonprofit?

by James Read

James Read, creative director and copy chief at Grizzard asks, ‘What would Steve Jobs if he were CEO of your nonprofit?’ Wow your donors, obviously, but what else?

Read more