The Fundraiser’s Toolbox
You know that fundraising is hard work. To be successful you need to be well equipped to take on all its challenges. At SOFII, we thought you might like some help. So we’ve put together this fundraiser’s toolbox that we’ll be filling with essential examples, formats, articles, case studies, ideas and tips that we think every fundraiser should know about.
Investing in supporter loyalty improves retention and grows income – and now it’s quantifiable
by Roger Lawson
This is a first for our sector – an investigation into donor loyalty involving thousands of donors from a dozen charities. Check out the findings in this article and download your copy of the free report.
Read moreImprove your supporters’ online experience to raise your fundraising results
by James Herlihy
James Herlihy of Dutch agency Mindwize shares his essential steps for avoiding a poor online experience for donors. He also gives his advice on how to power yourself to fundraising success.
Read moreFundraising in a time of crisis: SOFII’s guide to navigating tough times
by Joe Burnett
In this series, we look at the lessons we can learn from the coronavirus crisis and how fundraisers can use it as an opportunity to change the world.
Read moreMennonite Central Committee Canada: Tigray, Ethiopia crisis appeal
by BuildGood
Mennonite Central Committee (MCC) Canada wanted to help refugees of the Tigray crisis in Ethiopia, but they’d only just finished an appeal for victims of the war in Ukraine. Would their kind donors be willing to give again so soon? Find out what happened next, here.
Read moreHow to create a donor journey map
by Ally Smith
Ally Smith of fundraising technology company Fundraising KIT shows you how to create a donor journey map and shares why they’re important to your fundraising strategy.
Read moreStop f***ing about with your logo and stick to fundraising instead
by Mark Phillips
Mark Phillips of Bluefrog Fundraising explores the potential negative impacts of a major charity rebrand and explains why good fundraising is where your emphasis should be.
Read moreDon’t be out of tune on Ukraine
by Claire Axelrad
What is ‘top of mind’ for your donors right now? Claire Axelrad explains why it is always important to address what really matters to your supporters and help them contribute to solving urgent problems.
Read moreDTES Response: Raising money for the community during coronavirus
by Tamara Rahmani
Learn how one Canadian organisation responded to the coronavirus pandemic and made a lasting impact on beneficiaries’ lives.
Read moreLar da Menina: ‘Blessed Beetle’ raffle
by João Paulo Vergueiro
Meet the wonderful fundraising nuns of Lar da Menina in Brazil, and pick up some tips from their unique and very successful ‘Blessed Beetle’ raffle.
Read moreThe Trussell Trust: Michael McIntyre’s lockdown video calls
by Natasha Rosenthall
Discover how one of the world’s most popular comedians showed love to his fans during lockdown in order to raise money for The Trussell Trust.
Read moreThe top five things to know about cryptocurrencies
by Matt Smith
Could cryptocurrencies represent a new revenue stream for your organisation? This article explains all about them and how they can be good for charities.
Read moreMagic matters… if we want to truly engage
by Roger Lawson
‘Magic moments’ and unforgettable experiences are the key to donor loyalty, says Roger Lawson.
Read more
