Remarkable partnerships

Slimming World Big Clothes Throw partnership with Cancer Research UK

by Marie Burnett

This is a case history of a fantastic partnership between Cancer Research UK and Slimming World – the Big Slimming World Clothes Throw. Going since 2013, this campaign allows Slimming World members to celebrate slimming success by donating their ‘before’ clothes to CRUK charity shops. This has generated over £5 million worth of stock for the shops, whilst also highlighting the issues of obesity and related cancers. All with minimal investment on the charity’s part!

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The UNICEF partnership with the 2014 Glasgow Commonwealth Games

by Joe Jenkins

UNICEF's partnership with the Glasgow Commonwealth Games was the first time the opening ceremony of a global major sporting event was used by a charity to raise money: £3.7 million during that evening alone, much of it by texts from people in the audience.

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United Way for Southeast Michigan (UWSEM): lessons from a $27.1 million corporate gift

by Marie Burnett

United Way successfully shifted their fundraising model from transactional to relational and from obligation giving to inspired giving. In the process they turned around a five year trend of decreasing contributions from workforce campaigns with the largest donation to a single project.

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How to harness the power of celebrity to your cause

by Alex Goldup

Could finding a celebrity supporter sprinkle a little stardust on your fundraising? Or is it just a waste of time? As with everything in life – and fundraising – it depends on how you go about it. Alex Goldrup gives some advice on how to do it properly.

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Oxfam and Marks and Spencer’s schwopping partnership

by SOFII

This partnership between Oxfam UK and Marks and Spencer is fulfilling the needs of people in the UK and developing countries. The planet is a winner too.

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Five steps to creating corporate partnerships

Innocent drinks

by Jonathan Andrews

Have you seen the little woolly hats on top of Innocent smoothies and thought that’s brilliant? Or perhaps you’ve bought a packet of Pampers that includes a donation to UNICEF?

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What do companies want from charity partners?

mountaineers

by Jonathan Andrews

Corporate fundraising seems to raise passionate debate. Some say that’s all it raises; others that it’s a potential golden goose. If you’re not sure, check out this first in SOFII’s new series on how to raise money from the commercial world.

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Culver Academies: by example campaign

by SOFII

It’s not often SOFII gets to showcase an alumni fundraising campaign and this one is an absolute cracker. This campaign managed to exceed their (already ambitious) target, not once but twice.

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Youth for Causes: stimulating fundraising in Singapore

Promotional material.

by SOFII

In this innovative exhibit, a partnership between Citigroup and YMCA Singapore demonstrates the power of youth.

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The GIVING WELLY Campaign

Wellies

by SOFII

SOFII doesn’t have many rules but this exhibit nevertheless breaks a few of them, in that it focuses not on a charity/nonprofit but on a commercial sponsor. Still, it’s a colourful, creative idea very well executed and several charities benefited rather significantly from it. It strikes us as a sound win-win situation, a good example of both commerce/charity partnership and of charities working together.

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