The Commission on the Donor Experience

Charity fundraising has never been more important… This is why it is particularly crucial that we get fundraising right.’ So said Sir Stuart Etherington, chair of the UK’s review into fundraising self-regulation. All the showcases on SOFII are important to fundraisers and fundraising’s role in changing the world, but here SOFII will focus on putting the donor, not the fundraiser’s targets, at the heart of fundraising strategies.

A question of competency

by Helena Sharpstone

Interviewing well for fundraisers is like interviewing for any post.  It’s all about the questions you ask.  

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The 6Ps: a blueprint for transforming fundraising. For good.

by The Commission on the Donor Experience

The six steps to change outlined here provide windows onto a vast body of work compiled through 2016 and early 2017 by upwards of a thousand individual volunteers for the Commission on the Donor Experience (CDE).

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What are the three missing pieces of data standing between our sector and success?

by Charlie Hulme

In this blog post connected to the Commission on the Donor Experience Project 3, Charlie Hulme sets out two facts that could be the difference between the fundraising sector prospering or disappearing altogether.

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‘Emotional fundraising must be in our DNA!’

by Jayne George

‘It’s simple. Emotions are why people take actions.’ In this fascinating interview, Jayne George, director of fundraising and marketing at Guide Dogs UK takes us through the process of how emotional fundraising can benefit donors.

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Meet Nana Murphy: lessons in donor care from Merchants Quay Ireland

by Joe Burnett

A truly inspirational case study celebrating the incredible work of Merchants Quay Ireland's fantastic fundraising team who transformed the fortunes of this small charity, multiplying its revenue more than tenfold, providing essential assistance to the homeless of Ireland along the way.

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Fear, flight and fight – turning pain into gain

by Lyndall Stein

Lyndall Stein explores the use of powerful images and words and how they can be key to reaching into a donor’s heart.

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Bridging the empathy gap

by Steven Dodds, Kate Woodford and Joel Du Bois

Challenging the accepted wisdom that victims of conflict will always be regarded as less deserving of donors’ support than the victims of natural disasters by three experienced strategic thinkers for the Commission on the Donor Experience. 

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Shifting hope: why a journey through emotions to hope is key for hospice fundraising.

by Suzi Attree

Dr Suzi Attree, corporate fundraising account manager at Helen & Douglas House, explains the importance of emotions in fundraising for hospices, and how a journey through them to hope is key.

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The positives and negatives of emotional fundraising

by Jenny-Ann Dexter

In this article, Jenny-Anne Dexter, individual giving officer at Rainbow Trust Children’s Charity, takes us through the positives and negatives of emotional fundraising in an in-depth piece of research. 

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Jack’s story, from Claire House Children’s Hospice


A harrowing, heartbreaking and wonderful example of emotional fundraising at its most effective from Claire House Children’s Hospice in Liverpool, UK.

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