The Commission on the Donor Experience
Charity fundraising has never been more important… This is why it is particularly crucial that we get fundraising right.’ So said Sir Stuart Etherington, chair of the UK’s review into fundraising self-regulation. All the showcases on SOFII are important to fundraisers and fundraising’s role in changing the world, but here SOFII will focus on putting the donor, not the fundraiser’s targets, at the heart of fundraising strategies.
by Lyndall Stein
Lyndall Stein explores the use of powerful images and words and how they can be key to reaching into a donor’s heart.Read more
by Steven Dodds, Kate Woodford and Joel Du Bois
Challenging the accepted wisdom that victims of conflict will always be regarded as less deserving of donors’ support than the victims of natural disasters by three experienced strategic thinkers for the Commission on the Donor Experience.Read more
by Suzi Attree
Dr Suzi Attree, corporate fundraising account manager at Helen & Douglas House, explains the importance of emotions in fundraising for hospices, and how a journey through them to hope is key.Read more
by Jenny-Ann Dexter
In this article, Jenny-Anne Dexter, individual giving officer at Rainbow Trust Children’s Charity, takes us through the positives and negatives of emotional fundraising in an in-depth piece of research.
A harrowing, heartbreaking and wonderful example of emotional fundraising at its most effective from Claire House Children’s Hospice in Liverpool, UK.
by Kiki Koutmeridou
This is the first article of a new series focusing on the use and misuse of emotion in fundraising, launched in partnership with the Commission on the Donor Experience.Read more
by Ken Burnett
Which, from the all-time best fundraising wisdom and experience ever, are the most precious gems, the absolutely topmost important things every fundraiser everywhere really should know, from his or her first day? Of all the nuggets of essential knowledge buried within all the lists, books and articles ever written, which would be the one list, if room for only one was all there was, that you’d choose to hang directly above your space, your workplace?
This is that list.Read more
by Richard Turner
It’s time to ring the changes in the way we raise money. Rather than just looking at our donors’ financial capital says Richard Turner, we could be using their social capital to make fundraising so much better for them and our causes.Read more
by Mark Phillips
Are you telling your donors what they want to hear? Or are you talking all about yourself? Click here to see what donors want from the charities they support.Read more
by Jackie Fowler
Giving donors choices and allowing supporters to opt out of fundraising appeals are hotly debated topics in the UK right now. But one well-known UK charity has been practising both of these supposed heresies for nearly 30 years now and their fundraising results have just grown and grown and grown. How do they do it? Jackie Fowler explains, here.Read more