The Commission on the Donor Experience

Charity fundraising has never been more important… This is why it is particularly crucial that we get fundraising right.’ So said Sir Stuart Etherington, chair of the UK’s review into fundraising self-regulation. All the showcases on SOFII are important to fundraisers and fundraising’s role in changing the world, but here SOFII will focus on putting the donor, not the fundraiser’s targets, at the heart of fundraising strategies.

Shifting hope: why a journey through emotions to hope is key for hospice fundraising.

by Suzi Attree

Dr Suzi Attree, corporate fundraising account manager at Helen & Douglas House, explains the importance of emotions in fundraising for hospices, and how a journey through them to hope is key.

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The positives and negatives of emotional fundraising

by Jenny-Ann Dexter

In this article, Jenny-Anne Dexter, individual giving officer at Rainbow Trust Children’s Charity, takes us through the positives and negatives of emotional fundraising in an in-depth piece of research. 

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Jack’s story, from Claire House Children’s Hospice

by SOFII

A harrowing, heartbreaking and wonderful example of emotional fundraising at its most effective from Claire House Children’s Hospice in Liverpool, UK.

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The use and misuse of emotion

by Kiki Koutmeridou

This is the first article of a new series focusing on the use and misuse of emotion in fundraising, launched in partnership with the Commission on the Donor Experience. 

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Pure gold – the 34 fundamental foundations of fundraising

by Ken Burnett

Which, from the all-time best fundraising wisdom and experience ever, are the most precious gems, the absolutely topmost important things every fundraiser everywhere really should know, from his or her first day? Of all the nuggets of essential knowledge buried within all the lists, books and articles ever written, which would be the one list, if room for only one was all there was, that you’d choose to hang directly above your space, your workplace?

This is that list. 

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A new approach to fundraising – why you should be accessing your donors’ networks

by Richard Turner

It’s time to ring the changes in the way we raise money. Rather than just looking at our donors’ financial capital says Richard Turner, we could be using their social capital to make fundraising so much better for them and our causes.

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What really matters to a donor

by Mark Phillips

Are you telling your donors what they want to hear? Or are you talking all about yourself? Click here to see what donors want from the charities they support.

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Donor-centred fundraising – are you prepared to take a leap of faith?

by Jackie Fowler

Giving donors choices and allowing supporters to opt out of fundraising appeals are hotly debated topics in the UK right now. But one well-known UK charity has been practising both of these supposed heresies for nearly 30 years now and their fundraising results have just grown and grown and grown. How do they do it? Jackie Fowler explains, here.

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Introducing the Commission on the Donor Experience

by SOFII

This summer fundraising in the UK has been under attack like never before with alarming consequences in damaged trust and loss of public confidence for Britain’s charities. Now a large group of voluntary sector leaders is coming together to do something about it.

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