The Verities

Jerold Panas shares some observations and findings about fundraising and fundraisers – the verities of our profession. Canons to work by, tenets you can count on. These are truths and principles that will assure you are the best you can be.

Verity 16: all of the great fundraisers have certain success factors in common.

by Jerold Panas

It is the thread woven through their entire fabric.

Read more

Verity 15: you understand that every grand opportunity is simply masquerading as a problem, a mystery waiting to be solved.

by Jerold Panas

If you don’t understand the problem, then explain it to someone and listen to yourself discussing it.

Read more

Verity 14: you have a quality of leadership

by Jerold Panas

Something quite distinctive is in evidence in everyone who is successful in fundraising. There is a special quality of leadership.

Read more

Verity 13: you inspire others to action.

by Jerold Panas

A fundraising programme or project must be pursued with inspiration by the fundraiser.

Read more

Verity 12: if you can conceive it, you can achieve it.

by Jerold Panas

The surest way to guarantee success is to determine you will succeed. You decide. You envision it. You dream of it. You command it to happen. That’s how you win. That’s the road to success.

Read more

Verity 11: you have an unwavering commitment to the institution and a near-militant belief in its mission.

by Jerold Panas

Goethe wrote: ‘Until one is committed, there is hesitancy, the chance to drop back. The moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help one that would never otherwise have occurred.’

Read more

Verity 10: boldness has genius, power and magic to it

by Jerold Panas

It’s the courage to dare, to step out that’s wins the contest and gets the gift. The great fundraisers are infused with boldness and courage: an awesome audacity.

Read more

Verity nine: you have presence

by Jerold Panas

‘Presence’, says Jerry Panas, ‘is one of those words that everyone talks about and no one defines. It somehow eludes description. Yet, it’s one of the most important elements in our work. It’s not appearance, dress, or funny stories: it’s energy. It shows and it glows.’

Read more

Verity eight: you delight in the premise that fundraising provides fulfilment to deeds not words.

by Jerold Panas

Raising funds forces us to believe in the promise of the future. But it pays great tribute for what we achieve today.

Read more

Verity seven: you have decisive resolve.

by Jerold Panas

Nothing significant has ever been accomplished unless some man or woman dreamed it should be done.

Read more

Major contributors to this section

Jerold Panas

Jerold Panas has been professionally involved in fundraising for over 40 years. He combines his understanding and experience with a special talent for strategic planning, major gifts and volunteer development.

He is a frequent speaker at conferences and seminars and a regular contributor to professional journals. Dr Panas is regarded as an author of particular note and his books are considered amongst the most significant in the field.

In 2013, he received the coveted lifetime achievement award for his contribution to philanthropy and fundraising. In 2011, the Cultural Office of Mexico cited him for his contribution to the nation’s philanthropy.

See all