Top tips & how tos
The focus in this section is on practical ‘how to’ lists. Here the world's leading fundraisers share the distilled wisdom of their experience in digestible bite-sized nuggets that you can use immediately.
How to show the right gratitude attitude to new e-mail subscribers
by Ephraim Gopin
The first e-mail you send to new subscribers is crucial, as it will inform whether or not they open any subsequent messages. In this handy guide, Ephraim Gopin explains how to ensure you start off on the front foot.
Read moreIntroducing Fulfilled Fundraisers, a new learning platform for fundraisers
by Joe Burnett
Now, more than ever, fundraisers want to connect with their peers and help each other. Thankfully there’s a space where you can learn from the best in the business, without even needing to leave your desk: Fulfilled Fundraisers.
Read moreTop tips to help you get the most out of IWITOT
by Craig Linton
SOFII trustee and fundraising consultant Craig Linton shares eight ways to get the most out of your attendance at a fundraising event like I Wish I’d Thought of That (IWITOT). Don’t let the learning end when the session finishes.
Read moreThe science of fundraising: Ask a behavioural scientist, part three
by Kiki Koutmeridou
Does naming your campaign improve acquisition? What should you call your monthly donor programme? The answer to these and other fundraising questions may be found in behavioural science.
Read moreCharity Chat Podcast - How does SOFII inspire fundraisers worldwide?
by Samuel Davies
Joe Burnett, our contributing editor, talks with Samuel Davies of Charity Chat in this great podcast. They discuss the virtues of SOFII and give an insider’s look at what the site and the charity can offer you.
Read moreIntegrity is not something you show others, it’s how you behave behind their back
by Ken Burnett
Ken Burnett, SOFII’s founder, looks at questions of integrity in fundraising and where it’s lacking, asking the question ‘Whatever has happened to plain ol’ knowing "right" from "wrong"?’
Read moreThe science of fundraising: Ask a behavioural scientist, part two
by Kiki Koutmeridou
From use of language to matching gifts via anthropomorphism of animals and end of fiscal year campaigns, behavioural scientist Dr. Kiki Koutmeridou answers key questions in fundraising from a scientific perspective.
Read moreFundraising in a time of crisis: five ways to think about the supporter experience now
by Richard Turner
Fundraiser Richard Turner shares how charities such as RNLI, Asthma UK, Freedom from Torture, and SolarAid are responding to the coronavirus crisis and reaching out to their supporters.
Read moreWhy do people give? The coronavirus special with Giles Pegram
by Mark Phillips
Mark Phillips of Bluefrog sits down with fundraising expert Giles Pegram to discuss the coronavirus crisis and how it affects charities in this edition of ‘Why do people give?’
Read moreBluefrog Fundraising’s free resources for creating a coronavirus appeal
by Mark Phillips
During uncertain times it’s refreshing to find that people are offering help to fundraisers and charities who may be affected by the coronavirus outbreak. One such hero is Mark Phillips of UK agency Bluefrog Fundraising, who provides much-needed support, advice and useful templates in this excellent blog post.
Read moreRight now, the supporter experience matters more than ever
by Joe Burnett
How are you going to maintain an excellent donor experience for your supporters in this time of crisis? Six expert fundraisers explain how their organisations are reacting to coronavirus, whilst still ensuring they are there for those who give to them.
Read moreWhy do people give? The podcast with Ken Burnett
by Mark Phillips
We bring you Mark Phillips’ conversation with SOFII founder and fundraising expert Ken Burnett, from the podcast Why do people give?
Read more