Arts and education fundraising

This is a collection of creative approaches to fundraising in education and the arts. Successful fundraising in the arts and educations sectors is merely a matter of knowing which buttons are which and pushing only the right ones. Easier said than done, of course.

Ministry of Stories: Hoxton Street Monster Supply Store

by SOFII

Fiendish fun in this creative shop that raises funds for the children's writing and mentoring centre on the same premises that is accessed through a secret door. 

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Durham Cathedral in LEGO: innovative buy-a-brick fundraising

by Sue Kershaw

An innovative version of traditional buy-a-brick fundraising with a spectacular totaliser and easily replicable as a fundraising mechanic. 

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Sanitation First’s fundraising challenge with a local primary school

by SOFII

Here is the inspirational tale of St Phillip’s primary school in Bath, who teamed up with Sanitation First to raise money for the construction of a well and provide clean drinking water and an ecosan toilet for Kouma, a village in Sierra Leone.

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Whitney Museum of American Art: Curate Your Own Membership

by SOFII

A unique example of a membership model that allows members to select what they want based on interest and useage not on traditional demographics.

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Emory University’s Blue Pig Campaign

by SOFII

Emory University started the Blue Pig Campaign to encourage its undergraduate students to give to the university and foster good links for alumni fundraising by using a Facebook account and Twitter profile.

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Camp Rising Sun: the impact of an infographic

by SOFII

This infographic is visually appealing, uses technology available to organisations of all sizes and demonstrates the key fundamentals of fundraising – make a compelling case for support and demonstrate to your donors the impact of their gifts.

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University of Leeds: the calendar appeal

Dr Christopher Davidson shows the superb front cover of the calendar.

by SOFII

Another excellent mail appeal from the University of Leeds that carries on the successful theme of alumni sharing their experiences and memories of their time at the University.

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University of Leeds: direct mail cash appeal to alumni

The letter and reply form.

by SOFII

The direct mail appeal that raised more in 12 weeks than the University had raised in their previous eight years of sending mail appeals.

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University of Leeds: the memories appeal

The landing page of the website.

by SOFII

This multi-channel ‘prospecting’ campaign from the University of Leeds enabled them to reach former students who had drifted away from their former university and exceeded its target by 56 per cent.

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University College London: the ‘paper head’ Christmas appeal

by Aline Reed

It’s not really surprising that University College London’s brief to bring philosopher and jurist Jeremy Bentham back to life to raise much needed funds caused Aline Reed, in her words, ‘to frown, ask “you want me to do what” and generally feel rather puzzled for a number of days.’

But not for long, after undertaking some research she and Mark Phillips came up with the brilliant idea of a ‘ransom in reverse’. Intrigued? This wonderful exhibit will reveal the great results.

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Major contributors to this section

Aline Reed

Aline Reed is a freelance copywriter and creative. She worked for fourteen years at Bluefrog, a London-based agency that specialises in fundraising, where she progressed from copywriter to creative director. She has written fundraising campaigns for all kinds of organisations – charities, museums, galleries and universities. Her work has successfully run internationally in the Netherlands, US, Australia, Ireland as well as the UK. Away from fundraising, she writes book reviews for the Sunday Express and blogs about books and travelling.

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