Brilliant use of video

In this section, you will find some excellent examples of videos that have not only helped to raise funds but also awareness. Watch and feel inspired.

The Girl Effect: starting conversations for change

The Girl Effect

by SOFII

The Girl Effect organisation has admirably mastered the art of creating short and powerful videos that inspire and move both old and new supporters.

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Sufia’s story

by Jeff Brooks

It’s not often that an ad from a nonprofit pleases Jeff Brooks, but Oxfam GB’s story of Sufia has managed to do just that. You can see this triumph here.

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I like to MO-ve it funny dance, Movember testicular cancer awareness

by SOFII

Latest addition to our favourite ads feature is from the Everyman campaign. It’s fun, clever and grabs attention to a serious, sensitive subject.

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Cinema stunt by Carlsberg

by SOFII

We don’t want to encourage bad behaviour but this ad is funny and in a simple way shows how we shouldn’t be too ready to jump to conclusions. Is there a lesson for fundraisers here too?

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My favourite TV ads

by Frances Hurst

Frances Hurst, co-founder of Birdsong Charity Consulting, has chosen her top adverts…all from the 1980’s.

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My top 10 TV ads.

by Elly Woolston

In this showcase, you will find adverts that have inspired, amused and engaged the public… which is something we should all be doing to our donors on a regular basis. Take a look and see what fundraising lessons you could learn.

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Ken Burnett’s two great stories.

by Ken Burnett

Here are two grainy, shaky but very inspiring stories; Gabriella’s new feet and The worst tourist in the world.

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The Dogs Trust: sponsor a dog scheme, television commercials

by SOFII

These television commercials are really part of the Dogs Trust sponsor a dog exhibit but they show such good use of DRTV they are worth an additional airing here. Unusually for nonprofit DRTV in the United Kingdom these ads made a profit from their first showing. Quite exceptionally, the early ads achieved a return on investment of five to one.

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Prostate Cancer Research Fund: fundraising from beyond the grave

Tube card.

by SOFII

How often does a fundraising campaign bring a star back from the dead to front a campaign for the disease that killed him? This is innovative fundraising, no doubt.

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Multiple Sclerosis Society, Holland: television commercial

Video icon

by SOFII

This remarkable television commercial is so powerful it stops the viewer in his/her tracks. Yet not a word is spoken, the message is entirely conveyed in movements, gestures and looks. This a brilliant use of television, a courageous creative presentation of the personal impact of a devastating disease. It will be instructive for anyone working in a similar field and many others too.

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