Capital campaigns

Still the staple of the North American fundraising system, capital campaigns have nevertheless lost their glitter for many fundraisers and for many major donors too. But carefully structured and well-coordinated capital campaigns can still raise substantial sums of money and deliver on donor satisfaction too. So when is it right to consider a capital campaign, and how should you go about ensuring that your campaign, when it happens, is one of those destined to succeed?

Great Ormond Street Hospital: Christmas mailing, from 1941

GOSH pack enclosure

by Aline Reed

What an achievement for Great Ormond Street Hospital’s fundraisers during the Second World War, someone kept their mailing for 70 years.

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The Children’s Hospital Trust careometer viral campaign.

by SOFII

This exhibit shows how important it is to raise awareness of your cause and encourage people to care before you ask them for time or money.

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The Wishing Well Appeal for Great Ormond Street Children’s Hospital

by SOFII

It's difficult to do justice to a capital campaign as wide, and complex. This is a condensed summary of a major capital campaign which, at the time, was the largest appeal ever mounted in the UK.

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The Wishing Well Appeal: What makes a good appeal chair?

by Marion Allford

Women of course are every bit as likely to make an effective appeal chair as men, but the term 'chairman' has been used merely for editorial ease. It should be notes that it is also written very much from the viewpoint of a British national major appeal. It's helpful all the same.

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Longstowe Church, Cambridgeshire, UK: restoration appeal

by Anthony Clay

‘Recession? What recession? It all goes to show that good fundraising still works, recession or not.’ How a tiny congregation in rural England raised the huge sum needed to restore their splendid church.

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NSPCC: the Centenary Appeal, setting the gold standard in major campaign fundraising, from 1984

by SOFII

There are few really transformational moments in fundraising history and this exhibit sets out to capture one of them. The NSPCC’s Centenary Appeal campaign in 1984 propelled fundraising practice in the UK and Europe forward in one giant leap.

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The gold standard in fundraising, part 1: laying the foundations.

by Ken Burnett

Giles Pegram of the National Society for the Prevention of Cruelty to Children (NSPCC) and Redmond Mullin of Redmond Mullin Limited describe how a seminal five-year fundraising campaign irrevocably transformed the fortunes of one of Britain’s top charities.

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The gold standard in fundraising, part 2: exceeding expectations.

by Ken Burnett

Final part of a conversation about transformational fundraising that Giles Pegram and Redmond Mullin had recently with SOFII’s Ken Burnett.

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The Harry Secombe soft sell legacy approach

by Ken Burnett

This campaign dates back to the late 1980s and was created by Burnett Associates Limited with Dennis Kingshot at the NSPCC.

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Mith Samlanh Cambodia: the ‘buy a brick’ land campaign

Brightly coloured bricks

by SOFII

Ah, that great fundraising stalwart, the brick! How a standard product and colourful involvement device saved a splendid children’s home from having to close its doors. This capital campaign encourages individual supporters to ‘buy a brick’ and help Friends International to buy its Mith Samlanh Centre, Phnom Penh.

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