Capital campaigns

Still the staple of the North American fundraising system, capital campaigns have nevertheless lost their glitter for many fundraisers and for many major donors too. But carefully structured and well-coordinated capital campaigns can still raise substantial sums of money and deliver on donor satisfaction too. So when is it right to consider a capital campaign, and how should you go about ensuring that your campaign, when it happens, is one of those destined to succeed?

Anatomy of the Wishing Well Appeal. Part 1.

by Marion Allford

The overall fundraising strategy

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Anatomy of the Wishing Well Appeal. Part 2.

by Marion Allford

MARION ALLFORD LOOKS BACK – 20 YEARS AFTER. I have often been asked why the Wishing Well Appeal achieved such a wide response. I believe it was due to the deep affection many people feel for Great Ormond Street Children's Hospital; and the detailed planning and sophisticated marketing techniques used to communicate the fact that the hospital was in trouble. We needed the public to know that, without their active help with fundraising, the hospital's future could have been in jeopardy.

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Grannies’ Pizzas for Vishranthi Old People’s Home

by SOFII

How can two ladies, in their seventies, collect over 10 million rupees to build an old age home? It would be difficult for anyone to answer that question, particularly when the correct answer is – by selling pizzas. The case is an inspiration for anyone who believes in following their dreams.

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Habitat for Humanity International: Hungary mailing

by SOFII

Find out how a dream came true for Hungarian expatriate who used brilliant direct mail to help build homes for his fellow countrymen and women. Creatively, this pack gives a ‘behind the curtain’ view of what one man can do – the pack feels like Mr Lorincz may have really contributed to the folder and map.

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Kelvingrove refurbishment appeal: capital campaign

Kelvingrove

by SOFII

Find out how this great, superbly well planned capital campaign was executed with such great style and character that it exceeded its target by more than two times.

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Los Angeles County Museum of Art: capital campaign

by SOFII

How direct mail and the phone together can secure massive support from lower dollar donors. By following the approach described here, nonprofit organisations that find it difficult to reach very wealthy donors can supplement their capital campaign.

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