Corporate social engagement

Fundraisers are becoming increasingly professional and sophisticated when it comes to forming partnerships with commercial organisations and also when raising money from them. Corporate donors now are expressing growing interest in what fundraisers have to offer in terms of mutual benefit for their marketing objectives and as they seek to fulfil their obligations in terms of their corporate social responsibility. Is corporate fundraising all it’s cracked up to be? Are companies the best route to the many thousands of potential individual donors that they employ? If so, how should you go about fundraising from the corporate sector and where are the best opportunities?

Operation Raleigh: toilet paper mailing

Roll of toilet paper

by SOFII

Truly, the best fundraising is almost invariably the most simple and most direct. This mailing also successfully shows the value of writing ‘from the field’, in a distinctive way.

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UNICEF: the card that launched UNICEF’s fundraising

by SOFII

UNICEF's very first ever Christmas card would lead to the multi-million dollar international business that is UNICEF's cards today.

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