Corporate social engagement

Fundraisers are becoming increasingly professional and sophisticated when it comes to forming partnerships with commercial organisations and also when raising money from them. Corporate donors now are expressing growing interest in what fundraisers have to offer in terms of mutual benefit for their marketing objectives and as they seek to fulfil their obligations in terms of their corporate social responsibility. Is corporate fundraising all it’s cracked up to be? Are companies the best route to the many thousands of potential individual donors that they employ? If so, how should you go about fundraising from the corporate sector and where are the best opportunities?

UNHCR’s goodwill ambassador

by SOFII

Goodwill ambassadors have become the accepted public face of many INGOs, particularly those in the UN system. But UNHCR’s selection, recruitment and deployment of their public celebrity is a textbook example of how to do it. UNHCR has managed to engage a major celebrity with very simple means at virtually no cost.

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British Heart Foundation: the ‘calculate the cost of heart disease’ mailing

BHF creative

by SOFII

This is irresistible. How could any cost-conscious businessman or woman resist playing with this gadget to get an idea of what heart disease is costing his or her bottom line each year?

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Kelvingrove refurbishment appeal: capital campaign

Kelvingrove

by SOFII

Find out how this great, superbly well planned capital campaign was executed with such great style and character that it exceeded its target by more than two times.

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Covenant House Alaska: ‘moustache march’

A bevy of likely lads with acceptable upper lip adornments all line up for the first moustache march

by SOFII

Covenant House helps homeless and runaway youth in Alaska. Moustache march, has brought new supporters to their cause, as well as raising much-needed funds.

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Crisis Christmas card challenge

by SOFII

'Send a singer’ is one example from a charity for homeless people in the UK – it’s fun, it’s engaging, it’s compatible with the charity’s values. In essence this campaign addresses corporate social responsibility agendas, offers a practical solution to the traditional Christmas card chore and offers participating companies a unique and high impact marketing opportunity.

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Waitrose ‘community matters’ giving initiative

by SOFII

We really like this. Not only is it generous, original and inventive, it also encourages local giving to lesser known causes.

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United Way Hungary: ‘why do I help?’ campaign

GE Hungary employees appear to be enjoying taking part in United Way Hungary’s campaign day.

by SOFII

This campaign raised additional funds from corporate sponsors, increased the number of donations from employees and raised awareness of giving and volunteering.

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Operation Raleigh: toilet paper mailing

Roll of toilet paper

by SOFII

Truly, the best fundraising is almost invariably the most simple and most direct. This mailing also successfully shows the value of writing ‘from the field’, in a distinctive way.

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WWF Hungary: ‘Don’t let Danube’s wildlife be destroyed’ campaign

by SOFII

The ‘Don’t let the Danube’s wildlife be destroyed’ campaign aimed to collect donations for the protection of the Danube River, from the employees of WWF’s partner companies.

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UNICEF: the card that launched UNICEF’s fundraising

Jitka Samková's 1946 design for UNICEF's first ever card, for all the world’s children

by SOFII

UNICEF's very first ever Christmas card would lead to the multi-million dollar international business that is UNICEF's cards today.

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