Digital Fundraising

Worldwide Breast Cancer - Know Your Lemons campaign

by Joe Burnett

How a simple yet tremendously effective campaign made the most of social media to get a crucial message around the world.

Read more

World Vision: The Story Shop

by Joe Burnett

Learn how World Vision took their cause into the world of high-end shopping through an interactive, beautifully-designed store that was both informative and allowed for easy donations.

Read more

UNICEF Canada: 360° immersive experience

by Joe Burnett

How UNICEF Canada brought donors and beneficiaries closer together through the excellent use of virtual reality.

Read more

How celebs use social media for fundraising

by Joel Voysey

Three campaigns show fundraisers can learn from how celebrities use social media. From IWITOT London 2019.

Read more

#GOBALLSOUT from Testicular Cancer New Zealand

by Tom Hodgson

This ballsy (sorry, couldn’t resist) and hilarious campaign captured the imagination of Sightsavers’ Tom Hodgson.

Read more

Bloody Good Period’s festive period campaign

by Camille St-Omer Donaldson

A campaign that won the hearts and minds at IWITOT (I Wish I’d Thought of That) 2019, Bloody Good Period’s festive outing combined humour with a clear message that appealed to its target audience.

Read more

British Heart Foundation: MyMarathon

by Emily Roff

Making great use of digital technology, the British Heart Foundation created a trail-blazing virtual event, as showcased at IWITOT (I Wish I’d Thought of That) 2019, SOFII’s showcase event.

Read more

Cards Against Humanity Saves America

by Sarah Crowhurst

In an audacious and hilarious campaign, irreverent card game Cards Against Humanity took on Donald Trump at his own Twitter game and raised two million dollars in just nine hours for good causes. 

Read more

Omaze and Idris Elba’s Valentine campaign for W.E. Can Lead

by Joe Burnett

A clever and innovative campaign offered donors the prize of a lifetime: a ‘date’ with superstar Idris Elba. 

Read more

Shelter’s hugely successful Christmas ecard campaign

by Alex Furness

Working with DontSendMeACard, Shelter allowed donors to send on-brand ecards and tapped into this emerging fundraising method with astonishing results.

Read more