Digital Fundraising

Blue Cross: Tap Dogs

by SOFII

Terrific innovation by animal charity Blue Cross who found a funny and eye-catching way to get their rescue dogs to lend their paws to the cause.

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SOS Children's Villages Norway: would you give your jacket to Johannes?

by Suzi Attree

Would you give your coat to a freezing child? Strangers help a young boy sitting alone without a jacket in freezing weather in a campaign that raised awareness of the plight of Syrian refugees.

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Refuge: The Helen Titchener (nee Archer) Rescue Fund

by Louise McCathie

A fan of Radio BBC 4's popular programme 'The Archers' created an online fundraising page for Refuge in response to a domestic violence storyline. 

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One Girl: Do It In A Dress

by Lizzi Hollis

Dresstastic challenge event from Australia that allows volunteers to use their creative fundraising juices and have fun.

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A story that wakes you up in your career

by Lizzie Carter

If emotional responses raise money, then fundraisers need to think about the last story that genuinely ‘woke them up in their career’ and made them feel something.

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Knickers Model’s Own in aid of Cancer Research UK

by SOFII

A grieving daughter's fashion tribute to her mother became a highly successful digital fundraising campaign that turned grief into a triumph and a legacy, raising nearly £60,000. 

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Ocean Conservancy ‘let us know’ pop-outs online draw engagement and uncover hidden bequests

by Joe Burnett

Environmental advocacy group Ocean Conservancy have created a smart and well-designed pop-up widget for their planned giving micro-site that encourages digital dialogue among website visitors to help uncover hidden legacy gifts and generate fundraising leads .

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Two days in Dublin: fundraising inspiration in Ireland’s capital – part three

by Joe Burnett

In the third part of our report from Dublin, we cover a brilliant panel debate on the serious gender imbalance in fundraising. We also bring you a report on Norwegian website expert Beate Sørum’s insightful presentation.

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Friends of the Earth steadying the ship: looking after your supporters when a media storm hits

by SOFII

When the media storm around fundraising broke last year, Friends of the Earth acted quickly to get in touch with their donors and give them the opportunity to comment frankly and freely on how the organisation was communicating with them. 

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Why so many organisations fail at Facebook

by Beate Sørum

Beate Sorum thinks that if Facebook isn’t working for your organisation, she is willing to bet that it is not Facebook’s fault – it’s yours.

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