Digital Fundraising

The Big Give: online fundraising

Screenshot

by SOFII

We're sure many fundraisers will find it hard to believe that for some donors, particularly major donors, it can be difficult to find a trustworthy, donor-friendly organisation to give their money to. The Big Give is an innovation that meets the needs of both donors and fundraisers. For charities, the website is a fantastic, and free, opportunity to showcase their projects, the real and relevant work that much of the public will fail to see, or realise needs funding.

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University of South Carolina: ‘We are South Carolina Y’ALL’ (Young Alumni Leaving a Legacy)

Front of the postcard

by SOFII

Innovative and engaging alumni fundraising from USC shows the education sector how it should be done.

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University of South Carolina: search for ‘the face of Y’ALL’

by SOFII

Y’ALL stands for Young Alumni Leaving a Legacy and this exhibit chronicles an associated endeavour, the search for a face, or rather a couple of faces, to promote it.

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The Children’s Hospital Trust careometer viral campaign.

by SOFII

This exhibit shows how important it is to raise awareness of your cause and encourage people to care before you ask them for time or money.

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NSPCC’s supporter magazine The Children’s Friend

by SOFII

With their newly adapted online supporter magazine, the NSPCC are maximising a key supporter retention mechanism and making it relevant to the lives of their supporters.

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Kids Help Phone: buy a kid some time

A series of emails were sent out to past donors which encouraged them to visit the ‘buy a kid some time’ campaign microsite.

by SOFII

This exhibit demonstrates how a simple but powerful message combined with a comprehensive integrated campaign strategy can secure real success.

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Defenders of Wildlife: multi-channel direct marketing integration

by SOFII

With more nonprofits engaging in online marketing, those that are coordinating their messages or campaigns across many channels are standing out above the crowd.Defenders of Wildlife are leaders in the field and here we look at three of their campaigns to highlight some of the best multi-channel integrated marketing in the sector.

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Friends of the Earth: carbon calculator

A screen shot showing the online calculator.

by SOFII

An enterprising and topical involvement idea, interestingly executed. FoE's carbon footprint calculator will be irresistible for many people and is right on message for the charity. This exhibit should encourage other campaigning and social change organisations to search for similar ways of engaging supporters.

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Dobrota Foundation: ‘everyone can be a philanthropist’ campaign

by SOFII

This massively ambitious multi-media campaign generated results that speak for themselves. It shows what can be achieved with vision and commitment, even in an emerging market.

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Rex Dog Shelter: ‘A pet is not a toy’ campaign

dog ad

by SOFII

This is a ‘percentage’ campaign, one of Hungary’s first multi-media campaigns aimed at getting the public to sign over their one per cent entitlement. Many organisations have now successfully followed the Rex Foundation’s lead, with good results.

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