Digital fundraising
The Shires of Wood Green
by SOFII
An interesting take on animal sponsorship, created for an organisation that is fortunate to have a very attractive and substantial animal shelter in an attractive setting deep in the English countryside, where it is able to create a special world for regular donors.
Read moreBulgarian Red Cross: ‘one SMS, one hot meal for one Bulgarian child’ campaign
by SOFII
These campaigns successfully united several established fundraising techniques including building corporate alliances and the use of new and old media.
Read moreThe Lost Dogs’ Home, Melbourne: Friend of PAWs microsite
by SOFII
Although in recent years the Internet has by any definition come into its own as an indispensable tool for fundraisers, most are still not adept at using the medium to acquire new donors. So the Lost Dogs’ Home’s successful experience of online acquisition should be closely watched by many.
Read moreConversion of a techno-sceptic
by Richard C McPherson
Only a few things in life are worth missing a flight for. I’d like to tell you about two of them. The first is merely amusing but the other, I think, you will find of more value. The first was only the second flight I’d missed, ever. It was going to Oslo, Norway, but I was stuck on London’s Hammersmith roundabout…
Review by Ken Burnett.
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