Digital Fundraising

Bosnian Handicrafts: ‘shopping with a purpose’ campaign

Bosnian Handicrafts’ bright new logo.

by SOFII

This highly professional multi-media campaign from Bosnia shows that inspirational and innovative fundraising can succeed anywhere.

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Sean Triner’s 40th birthday appeal

by Sean Triner

A highly personal and very effective anniversary fundraising effort from an acknowledged master of the detailed, well-structured ask.

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The Chilean Bible Society: mobile phone texting campaign

by SOFII

SOFII's first exhibit from Chile. This is a very clever use of text messaging with an intriguing involvement device built in, in the form of a Bible knowledge quiz. Each text generates a small donation and increases the sender's bible knowledge, which must suit the Chilean Bible Society very well.

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DirectChange.org website

by SOFII

Is this the future of fundraising; giving donors direct control over where their money goes, instant feedback and the flexibility to decide what they will support, when and how? DirectChange.org is an exemplary use of new technology to bring new donors (and a new generation of donors) into charity to help meet urgent needs.

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Cure Cancer Australia: ‘can too’ sporting events

by SOFII

Young people raise money for a great cause while being coached by professionals in a whole variety of sporting skills.

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Strømme Foundation: ‘poverty buster’ (‘fattigdomsbekjemper’)

A special group with a special mission. The ‘poverty busters’ get access to their own website, merchandise and activities.

by SOFII

Strømme Foundation is an innovative Norwegian charity working to fight poverty in the developing world. The scheme is an imaginative way of engaging younger donors.

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The Shires of Wood Green

by SOFII

An interesting take on animal sponsorship, created for an organisation that is fortunate to have a very attractive and substantial animal shelter in an attractive setting deep in the English countryside, where it is able to create a special world for regular donors.

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Bulgarian Red Cross: ‘one SMS, one hot meal for one Bulgarian child’ campaign

Above and below: powerful posters were developed for the campaign.

by SOFII

These campaigns successfully united several established fundraising techniques including building corporate alliances and the use of new and old media.

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Dogs Trust: sponsor a dog

Dog's trust poster

by SOFII

One of the most imaginative, instructive adaptations of the concept fundraisers have dubbed ‘the best fundraising proposition of all time’.

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The Lost Dogs’ Home, Melbourne: Friend of PAWs microsite

Clever recruitment: Some screen shots from The Lost Dogs’ Home’s microsite.

by SOFII

Although in recent years the Internet has by any definition come into its own as an indispensable tool for fundraisers, most are still not adept at using the medium to acquire new donors. So the Lost Dogs’ Home’s successful experience of online acquisition should be closely watched by many.

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