Digital Fundraising

Children’s Medical Research Institute: the video that broke the Internet’s heart

by SOFII

Click here to see the video from Australia’s Children’s Medical Research Institute that ‘broke the Internet’s heart’.

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Cancer Research UK’s Dryathlon

by SOFII

If you think that the cause should never take second place in an appeal, click here to see how Cancer Research UK’s Dryathlon did exactly that. And raised £4.5 million.

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JustGiving: a ‘for profit, for good’ platform for online giving.

by SOFII

Is JustGiving the most transformational development in the UK charitable sector since the introduction of street face-to-face fundraising? Find out here. 

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The Children’s Center, Detroit: ‘children should be seen and not hurt’ winter appeal

by Marie Burnett

How the Children's Center in Detroit turned dwindling finances and donations into a huge success through a seamless, integrated, multi-channel campaign. 

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WaterAid: The Big Dig

by Reuben Turner

A very fine example of how storytelling, done right, can change the world. Isn’t the infographic just great? (SOFII loves the crossed legs). This campaign is fun, innovative, engaging, emotional (imagine how you’d feel with no toilet…) and highly effective as, inevitably, real storytelling in real time was bound to be. Altogether brilliant.

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Ten easy fixes for the design of your donation form

by Beate Sørum

Beate Sorum shares digital how-tos, things to do and not to do and 10 tips to make your online donation form work much better.

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Civil Rights Defenders: the Natalia Project, the first assault alarm to protect defenders of human rights

These bracelets have the power to protect civil rights defenders with protection from repressive regimes all over the world.

by SOFII

This remarkable project from Civil Rights Defenders saves the lives of human rights activits working to save people from oppressive regimes. The level of involvement they offer their donors is made possible through excellent use of social media.

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APOPO: HeroRAT rat adoption programme

The HeroRAT campaign launches

by SOFII

Another highly successful sponsorship programme. The Belgian charity APOPO have encouraged very many people to part with their euros to adopt a rat – and save a life.

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Mo-tivations. Why (oh why) am I doing it? And why would you support me?

by Matthew Sherrington

‘You’ll be cool. A dad of teenage daughters will do anything to hear himself described like that. Anything,’ says Matthew Sherrington who listened, faced his fears and grew a ‘mo’ for prostate cancer. But what were the other six motivations that he thinks make people do something for a charity that they know little about? Find out here.

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Movember: a professional fundraiser’s story of raising money through personal sponsorship

Proof, if it was needed, that he raised a lot of money for the fight against prostate cancer.

by SOFII

A great case study from a ‘mo bro’ of doing fundraising, engagement and feedback well, and being focused on supporters’ needs and interest.

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