Digital Fundraising

Nine tips for effective e-mails

Nick Allen.

by Nick Allen

E-mail may seem boring, what with Google Earth, Web 2.0, Twitter, widgets, and badges, but it’s still the workhorse of online fundraising and communications.

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Plan International UK’s ‘prospecting’ campaign

All new donors started receiving texts over the weekend.

by SOFII

Sampling has become the primary route for selling software, music and film. Could it be applied to child sponsorship, which is such a desirable ‘product’ for many charities?

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The British Humanist Association: the atheist bus campaign

These bus-side posters toured the streets of London cheering and upsetting people in equal measure but never failing to stimulate controversy and conversation.

by SOFII

This is a perfect match between a brilliant idea that generates real public interest and the technology that can make it easily happen.

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The NSPCC legacies TV ad: the ‘what will we leave?’ campaign

The NSPCC’s latest TV advertisement is beautifully filmed, powerful, simple and right on target.

by SOFII

This campaign is a first for legacy fundraising in the UK. The NSPCC were able to create a positive, happy and colourful campaign; creating ‘talkability’ around the difficult subject of legacies.

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HEKS charity shop Switzerland: virtual but not traditional gifts

by SOFII

This first exhibit to come to SOFII from a Swiss fundraising organisation could hardly be better. This campaign was created to give donors an option to buy a virtual Christmas gift, the money raised from which benefits disadvantaged people overseas and in Switzerland.

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Wikimedia Foundation: how banners can enhance fundraising

by SOFII

This exhibits shows how Wikipedia have managed to involve thousands of committed volunteers to create, test and translate each banner that we see. This really is volunteer-led fundraising at its best.

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Medicos Sin Fronteras: medicine for someone else’s pain

by SOFII

‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’

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Reprieve’s campaign for justice for Linda Carty: ‘death’s waiting room’

by SOFII

This compelling exhibit from Reprieve shows how to make a dramatic and powerful statement to attract public attention to your cause. The exhibition replicates the real death row cell of British grandmother Linda Carty, now facing imminent execution in Texas.

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The India Giving Challenge

Give India ad

by SOFII

By harnessing a competitive element to fundraising, GiveIndia were able to provide a new and unusual opportunity for all involved.

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The Beautiful Foundation: building philanthropy in South Korea with Lego block banks

Children at school tables

by SOFII

The Beautiful Foundation wanted to further promote charitable giving in South Korea, during a time when a 'giving culture' was rapidly taking root. This campaign aimed to increase the awareness of the needs of children and poor people and to raise necessary financial social support through a non-conventional monetary system.

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