Digital Fundraising

Mo-tivations. Why (oh why) am I doing it? And why would you support me?

by Matthew Sherrington

‘You’ll be cool. A dad of teenage daughters will do anything to hear himself described like that. Anything,’ says Matthew Sherrington who listened, faced his fears and grew a ‘mo’ for prostate cancer. But what were the other six motivations that he thinks make people do something for a charity that they know little about? Find out here.

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Movember: a professional fundraiser’s story of raising money through personal sponsorship

Proof, if it was needed, that he raised a lot of money for the fight against prostate cancer.

by SOFII

A great case study from a ‘mo bro’ of doing fundraising, engagement and feedback well, and being focused on supporters’ needs and interest.

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Alexander’s Fund: how fundraising inspired a community to save a life

by SOFII

Alexander’s Fund inspired a community and raised over £255,000 in less than two weeks to save a young boy’s life.

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Breakthrough Breast Cancer: ‘touch look check’ campaign

The leaflet.

by SOFII

This campaign successfully united two aims: to increase knowledge of the warning signs of breast cancer and recruit a large number of regular givers.

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Camp Rising Sun: the impact of an infographic

by SOFII

This infographic is visually appealing, uses technology available to organisations of all sizes and demonstrates the key fundamentals of fundraising – make a compelling case for support and demonstrate to your donors the impact of their gifts.

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S.A.L.V.E International: motorbike May appeal

screengrab

by SOFII

A simple idea that any small charity could do to help them share the stories of the impact they have more widely and to raise money for something that they urgently need.

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Canadian Diabetes Association: Diabetes Summer Surge Campaign

Home page

by SOFII

This exhibit is an excellent example of how you can maximise the potential of your existing donors in an impressively short amount of time.

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University of Leeds: the memories appeal

The landing page of the website.

by SOFII

This multi-channel ‘prospecting’ campaign from the University of Leeds enabled them to reach former students who had drifted away from their former university and exceeded its target by 56 per cent.

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Parkinson’s UK: the Dave the Worm campaign

Dave the Worm pack.

by SOFII

Dave the Worm (DTW) is a fun and witty character that is enabling Parkinson’s UK to compete in a crowded marketplace by presenting research to donors in an engaging way and giving them a unique opportunity to regularly support new and innovative research.

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Change Heroes: a new fundraising platform

by SOFII

The aim of each of Change Heroes’ campaign is to bring together groups of 33+ friends to donate $3.33 a day for three months, which equals $10,000. This will enable their charity partners to build a school, library, or water project in a developing country.

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