Digital Fundraising

Camp Rising Sun: the impact of an infographic

by SOFII

This infographic is visually appealing, uses technology available to organisations of all sizes and demonstrates the key fundamentals of fundraising – make a compelling case for support and demonstrate to your donors the impact of their gifts.

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S.A.L.V.E International: motorbike May appeal

screengrab

by SOFII

A simple idea that any small charity could do to help them share the stories of the impact they have more widely and to raise money for something that they urgently need.

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Canadian Diabetes Association: Diabetes Summer Surge Campaign

Home page

by SOFII

This exhibit is an excellent example of how you can maximise the potential of your existing donors in an impressively short amount of time.

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University of Leeds: the memories appeal

The landing page of the website.

by SOFII

This multi-channel ‘prospecting’ campaign from the University of Leeds enabled them to reach former students who had drifted away from their former university and exceeded its target by 56 per cent.

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Parkinson’s UK: the Dave the Worm campaign

Dave the Worm pack.

by SOFII

Dave the Worm (DTW) is a fun and witty character that is enabling Parkinson’s UK to compete in a crowded marketplace by presenting research to donors in an engaging way and giving them a unique opportunity to regularly support new and innovative research.

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Change Heroes: a new fundraising platform

by SOFII

The aim of each of Change Heroes’ campaign is to bring together groups of 33+ friends to donate $3.33 a day for three months, which equals $10,000. This will enable their charity partners to build a school, library, or water project in a developing country.

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Fondation Nicolas Hulot pour la Nature et l’Homme: ‘eco-actors’

by SOFII

By giving their supporters the chance to become ‘eco-actors’ the Fondation Nicholas Hulot pour la Nature et l’Homme (the Nicholas Hulot Foundation for Nature and Mankind) forged a special relationship with them and raised an amazing amount of money.

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Kiva: person-to-person micro-lending

Moises Elias from El Salvador lives with his wife and three-year-old son in their own home. His loan of $500 enabled him to buy curative medicines, vitamins and dietary treatments.

by SOFII

The first video gives a real sense of excitement and shows vividly the scope of Kiva’s work. The second is the simple story of Pedro and his family and how Kiva’s lenders are helping him fight his way out of poverty.

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Nine tips for effective e-mails

Nick Allen.

by Nick Allen

E-mail may seem boring, what with Google Earth, Web 2.0, Twitter, widgets, and badges, but it’s still the workhorse of online fundraising and communications.

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Plan International UK’s ‘prospecting’ campaign

All new donors started receiving texts over the weekend.

by SOFII

Sampling has become the primary route for selling software, music and film. Could it be applied to child sponsorship, which is such a desirable ‘product’ for many charities?

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