Digital Fundraising

Dove: the Campaign for Real Beauty and Dove Self-Esteem Fund

Dove ad

by Carolina Herrera

Here’s a company using exactly the same tactics that charities use to campaign for social change while, of course, rather effectively selling its prod…

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Wood Green Animal Shelters: urgent £3 food appeal

The picture of Honey used on the outer of the mail pack and one of the press advert variations speaks volumes to any animal lover.

by SOFII

Wood Green, The Animals Charity changed their fundraising strategy and are now achieving better ROIs on their cold recruitment campaigns than ever before.

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Interval House: the gratitude report

report cover

by SOFII

This great report is hot off the press, so SOFII is looking forward to hearing what the readers think about their gratitude report.

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Send a Cow: thank-you drive

by SOFII

The team at Send a Cow are passionate about saying thank you to their supporters.

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Capital Area United Way: a well-captioned photo is worth 1,000 words

by SOFII

By re-designing their website and including a special online photo documentary Capital Area United Way found a way to tell their story and proved that a picture really can tell a thousand words.

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The Big Give: online fundraising

Screenshot

by SOFII

We're sure many fundraisers will find it hard to believe that for some donors, particularly major donors, it can be difficult to find a trustworthy, donor-friendly organisation to give their money to. The Big Give is an innovation that meets the needs of both donors and fundraisers. For charities, the website is a fantastic, and free, opportunity to showcase their projects, the real and relevant work that much of the public will fail to see, or realise needs funding.

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University of South Carolina: ‘We are South Carolina Y’ALL’ (Young Alumni Leaving a Legacy)

Front of the postcard

by SOFII

Innovative and engaging alumni fundraising from USC shows the education sector how it should be done.

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University of South Carolina: search for ‘the face of Y’ALL’

by SOFII

Y’ALL stands for Young Alumni Leaving a Legacy and this exhibit chronicles an associated endeavour, the search for a face, or rather a couple of faces, to promote it.

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The Children’s Hospital Trust careometer viral campaign.

by SOFII

This exhibit shows how important it is to raise awareness of your cause and encourage people to care before you ask them for time or money.

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NSPCC’s supporter magazine The Children’s Friend

by SOFII

With their newly adapted online supporter magazine, the NSPCC are maximising a key supporter retention mechanism and making it relevant to the lives of their supporters.

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