The direct mail, door drops and household deliveries showcase

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Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!

Click here for the full contents and index for SOFII’s direct mail showcase. 

The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.

Deerfield Academy: Bruce Barton’s fundraising letters from 1956 and 1957, letters 18 and 19

by SOFII

There’s no trickery in these letters, no artifice, no phoney PSs. Just direct, honest talking put in such an endearing and charming way as to become irresistible for those recipients who share the writer’s enthusiasm for Deerfield Academy and his passionate belief that it should give the best education possible to its students.

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Deerfield Academy: Bruce Barton’s fundraising letters from 1955 and 1956, letters 16 and 17

The Bruce Barton Letters

by SOFII

A four-year gap between Bruce Barton's letters for Deerfield Academy in no way diminished his exceptional capacity for penning a powerful appeal. Read, reflect and recycle, for there is real treasure here.

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Founding of the British Red Cross: a spectacular result from a letter to a national newspaper, 1870

by SOFII

This is an important piece of fundraising history. It explains how one of the world’s most significant international humanitarian organisations took root in the UK. Also, it records the moment when a brief correspondence in a leading national newspaper of the day showed the British public’s extraordinary capacity to react with inspirational generosity at a time of evident need.

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Ocean Conservancy: membership drive

A colourful pack with a neat underlying idea.

by SOFII

In fundraising via direct mail, attempts to better a control pack (also known as beating the banker pack) are always interesting and usually instructive. This pack from Ocean Conservancy exemplifies much of dm fundraising best practice.

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Deerfield Academy: Bruce Barton’s fundraising letters from 1951, letter 15

by SOFII

With all the usual captivation and craftsmanship of a classic Bruce Barton letter, this provides a very valuable lesson in donor care from 60 years ago that is just as relevant today.

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McPherson Associates/ WPBT2: the ‘surprise us’ tick box

by SOFII

'Like a lot of so-called best practices, many of our gift strategies date back to a day when the hot new technology was faxing and “my space" was where you parked'. What happened when McPherson Associates changed the paradigm and let the donors choose.

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University of Oxford: legacy brochure

Bright, colourful, optimistic, helpful. Oxford University’s brochure is designed to look good and be very functional

by SOFII

The dream inspires. A classic legacy promotion brochure with multiple enclosures shows you how it’s done. By providing an inspiring vision in the main document as well as individualised content in the template insert, this brochure has the ability to be as broad or as narrow as required.

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University of South Carolina: ‘We are South Carolina Y’ALL’ (Young Alumni Leaving a Legacy)

Front of the postcard

by SOFII

Innovative and engaging alumni fundraising from USC shows the education sector how it should be done.

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Deerfield Academy: Bruce Barton’s fundraising letters from the turn of the 1950s, letters 12, 13 and 14

by SOFII

It's a delight now to add letters 12, 13 and 14 to this growing SOFII series featuring legendary writer Bruce Barton's brilliantly conversational direct mail letters for Deerfield Academy.

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Lake Simcoe Conservation Foundation: 2008 progress report

Lake Simcoe Conservation Foundation’s progress report

by SOFII

From this one low-cost publication donors can clearly see what their donations have achieved. When presenting this progress report in person to one of our major donors, he said: ‘I wish some of the other organisations I am involved with would produce this kind of stuff.’

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