The direct mail, door drops and household deliveries showcase

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Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!

Click here for the full contents and index for SOFII’s direct mail showcase. 

The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.

Deerfield Academy: Bruce Barton’s fundraising letters for letters 9, 10 and 11, from 1948 and 1949

by SOFII

Reporting back, storytelling and irresistible offers – more fundraising gems from Bruce Barton.

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Deerfield Academy: Bruce Barton’s fundraising letters from 1946/47, letters 6, 7 and 8

by SOFII

Featured here are letters six, seven and eight from the 21 letters in this SOFII series, three more fine examples of the fundraising letter-writer's art from an age gone by.

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Deerfield Academy: Bruce Barton’s fundraising letters from 1945, letters 3, 4 and 5

by SOFII

These letters are masterful examples of wrapping up serious information in easy conversational style. Find letters three, four and five here.

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A profile of Mal Warwick: America’s genial guru of fundraising direct mail

by Christiana Stergiou

What we at SOFII have to say about this guy.

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Deerfield Academy: Bruce Barton’s fundraising letters from the 1940s, letters 1 and 2

The Bruce Barton Letters

by SOFII

Written between 1944 and 1960, the 22 letters in this series reputedly raised over US$2 million. Serious direct mail copywriters will study these letters carefully and will profit accordingly.

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Deerfield Academy: the Bruce Barton classic long copy letter from 1925 that pulled a 100 per cent response

Left: Barton addresses an audience, perhaps at Deerfield Academy (we have no idea). And at home with a friend, right.

by Carolina Herrera

He sounds like the racy detective hero from a 1930s crime thriller. But Bruce Barton is something else, for sure – a great copywriter and communicator.

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NARAL Leadership Circle: membership renewal

Packshot

by SOFII

The concept behind NARAL’s leadership circle is straightforward. It’s a high- value giving group and it seems to work. This renewal mailing effectively uses all the drama of a current cause along with a number of practical devices to gain and secure the donor’s attention and involvement.

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Jesse Jackson’s bid for the White House, 1988

by SOFII

Twenty years before the world had ever heard of Barack Obama, the Reverend Jesse Jackson was breaking new political ground with his campaign.

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Fund for a Free South Africa: high value mailing

High value mailing pack

by SOFII

Apart from its historical value this colourful, beautifully-crafted direct mail appeal package, designed to create maximum impact from a carefully targeted group.

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Association of International Cancer Research: Inspiring Stories Book

AICR’s Inspiring stories book.

by SOFII

By creating real, personal, one-to-one conversations, AICR not only inspired their supporters, they also made them feel as though they really cared.

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