The direct mail, door drops and household deliveries showcase

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Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!

Click here for the full contents and index for SOFII’s direct mail showcase. 

The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.

Inspiration from Canada

by SOFII Contributors

O Canada! Our friends in the second-largest country on earth provide us with some superb examples of great direct mail fundraising.

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Great ideas from the USA

by SOFII Contributors

From sea to shining sea fundraisers in the United States are leading innovators and inspirers, notably in the field of direct mail campaigns.

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Direct mail from the UK

by SOFII Contributors

From Friends of the Earth to Greenpeace, the RSPB to Mencap: a collection of the best direct mail campaigns from the UK.

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European ideas worth swiping

by SOFII Contributors

Get your passports ready as we travel around Europe to explore some of the great direct mail ideas currently working wonders across the continent.

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Direct mail from Africa and Asia

by SOFII Contributors

Four essential campaigns showcasing the innovation and skills of organisations in Africa and Asia.

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Great ideas from Down Under

by SOFII Contributors

We look at great campaigns and novel ideas from the wonderful shores of Australia and New Zealand.

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Centennial Parklands Foundation Transplant Appeal

by Alex France

With consistent artistic content across multiple platforms and a great community approach, the Centennial Parklands Foundation made a real impact on raising awareness of their organisation's needs, with exciting results.

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Chinese take away: reinventing fundraising in the People's Republic of China

by Daryl Upsall

Daryl Upsall looks at the innovations being made in Chinese fundraising, notably how NGOs, working with corporate businesses and the latest technology are having huge impacts in mass digital communications.

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Trócaire - September direct mail campaign 2017

by SOFII

With intelligent identification and targeting of donors, Irish charity Trócaire exceeded all their expectations with what they dubbed an ‘exceptional ask’ aimed at specific donors. Having honed this strategy over time, it’s now paying off big time.

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Amnesty International: the pen pack

by SOFII

Amnesty needed a powerful and effective means of recruiting new donors to their great cause. This was it. This was, as far as we know, the first ever occasion when a free pen was included in an acquisition mailing, in the UK at least. This mailing was both brilliantly successful and started a trend that led to a flood of imitators.

SOFII has just restructured its massive direct mail, door drops and household deliveries showcase – the world’s biggest and best direct mail swipe file. Check it out here.

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