Direct mail, door drops and household deliveries

Despite greatly exaggerated claims of its impending demise, direct mail remains by a long way the fundraiser’s preferred method of getting and keeping in touch with supporters, perhaps less than in the past for acquisition, but increasingly for donor relationship building and development.

The Children’s Center, Detroit: ‘children should be seen and not hurt’ winter appeal

by Marie Burnett

How the Children's Center in Detroit turned dwindling finances and donations into a huge success through a seamless, integrated, multi-channel campaign. 

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NSPCC’s thank-you mailing

by SOFII

This bright, colourful direct mail pack is a winner all of itself. With the delightful, powerful booklet as well it couldn’t fail to inspire donors to send their own messages and, indeed, send in another donation to the cause they love.

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Musings of a direct response fundraiser no. 1: revisiting the basics

by Jonathon Grapsas

In this first article in a new series focusing on what you really need to know about direct marketing for fundraising, seasoned Australian fundraiser Jonathon Grapsas sets out some of the direct-mail basics. They might surprise you…

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Reader knowledge, real voices, great stories and big points of view

by Elizabeth Loudon

Writer Liz Loudon shares the difference between really writing to move donors, or just typing.

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CPAR: ‘plant a tree in Ethiopia’ mailing

by SOFII

Ethiopia has to be one of the most difficult fundraising markets in the world. Yet this pack produced results that most more sophisticated fundraisers can only dream of.

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WWF: Year of the Tiger Christmas appeal 2009

This is the appeal that was sent to all WWF core donors. This was the most successful appeal in the organisations history.

by SOFII

This is an excellent example of how one campaign with an urgent and compelling message can be tailored and shaped to fit different types of donor.

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Shelter’s Joan and Rudy pack: a pet dog helps homeless old people

by Chris Barraclough

The creators of this direct mail pack from Shelter read the cause and its audience brilliantly and went on to smash its targets.

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Ryton Gardens: recyclable mailing

Ryton Gardens DM appeal

by SOFII

Ryton Garden’s famous recyclable mailing is one of the best ever examples of the benefits fundraisers can realise when they show that they really understand their donors.

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RSPB: a letter to the future

by SOFII

How do you engage people in your cause, grab their attention and encourage them to stand alongside you on an issue of national importance? Not easy, we think. But here’s a brilliant example of a national conservation charity doing just that, very successfully.

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EveryChild Gift Aid ‘mop-up’ campaign

by Matthew Sherrington

For any UK charity, reclaiming tax on donations going back the last four years could be a huge windfall. EveryChild’s average Gift Aid claim was £165 per response.

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