The direct mail, door drops and household deliveries showcase

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Congratulations! You’ve just found the world’s best and biggest collection of fundraising direct mail, right here on sofii.org. There are more than 160 detailed case histories and articles here for you to learn from, crib from, adapt or copy. And lots more besides. Enjoy!

Click here for the full contents and index for SOFII’s direct mail showcase. 

The summary report of the Commission on the Donor Experience into direct mail fundraising can be found here.

Audubon Society of Rhode Island: special recognition of long-time donors

the Audubon Society’s special recognition pack for their long-term members.

by SOFII

The Audubon Society of Rhode Island’s superb care for their donors and courage in their approach have produced results that will be the envy of charitable organisations everywhere.

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University of Leeds: the memories appeal

The landing page of the website.

by SOFII

This multi-channel ‘prospecting’ campaign from the University of Leeds enabled them to reach former students who had drifted away from their former university and exceeded its target by 56 per cent.

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WSPA: the ‘big bear build’ and ‘big bear rescue’ appeals

The big bear build pack.

by SOFII

This campaign clearly showed donors that they were highly valued by WSPA and that their support was making a difference. Having been on a journey with WSPA rescuing the captive bears since 2006, the donors were able to see the influence they had made as well as the change they could make possible now.

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Action on Hearing Loss: put a gift in your will

by SOFII

Action on Hearing Loss has calculated that this legacy campaign is likely to generate around £2 million in the future.

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SolarAid: ‘spread the light’ campaign

postcard

by SOFII

Have we all been so busy looking for ways to recruit donors that we are missing something obvious? This exhibit from a fairly new charity, SolarAid, has used the passion their donors feel for the cause to recruit their friends, neighbours and family to become donors to Solar Aid themselves.

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How I wrote it: the Amnesty pen letter

by Fergal Byrne & Karin Weatherup

In this, the ninth in a series of interviews with leading fundraising writers, Karin Weatherup talks to Fergal Byrne about the legendary Amnesty pen letter she wrote for Amnesty International – the pack was Amnesty UK’s banker for 10 years or more and was copied or adapted by many Amnesty International sections around the world.

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Parkinson’s UK: the Dave the Worm campaign

Dave the Worm pack.

by SOFII

Dave the Worm (DTW) is a fun and witty character that is enabling Parkinson’s UK to compete in a crowded marketplace by presenting research to donors in an engaging way and giving them a unique opportunity to regularly support new and innovative research.

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Sense’s magical Christmas: a special appeal from Teddy

Sense mail pack

by SOFII

This great exhibit from Sense proves that direct mail isn’t dying - it isn’t even ill. Instead it is thriving and if used properly will achieve great results for your charity.

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Arrels Fundació: cardboard hearts for the homeless

cardboard hearts website

by SOFII

Arrels Fundació have come up with an excellent way to wear your heart on your sleeve to raise money and awareness of the growing number of homeless people in Barcelona. It is also easily copied.

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How I wrote it: the Salvation Army UK’s first large-scale cold mailing

by Pauline Lockier

In this, the fifth of a series of interviews with leading fundraising writers, Pauline Lockier talks to Fergal Byrne about a fundraising appeal letter written for the Salvation Army in 1990 which subsequently became their control for eight years. In this conversation Pauline tells Fergal how she wrote the letter and what really matters in making sure this kind of letter is a success.

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