Charity events are as varied and colourful as fundraising itself. They’re only limited by the imaginations of their organisers and their capacity to make things happen against all odds. But in many markets the costs of running events are rising and competition for donors' interest and participation is fierce, not to mention competition for their funds. In this section you will find details of some of the world’s most original and effective events.
by Jan Uekermann
The tiny German town of Wunsiedel has for decades seen crowds of neo-Nazis pass through its streets in annual demonstrations, but this time something was different. The town tricked neo-Nazis into raising thousands of euros for an anti-extremist charity in ‘Germany’s most involuntary charity walk’Read more
An attempt by an anti-gay group in Australia to ruin an LGBT youth dance, by buying all the tickets and preventing youngsters from attending, backfired spectacularly when they ended up funding the whole event. The organisers, Minus18, upped their original fundraising target from AUS$18,000 to AUS$40,000 and now everyone is going for freRead more
by Michelle Chambers
A success story from non-professional fundraisers, this time two young men.
Tough Mudder is a challenge that includes fire, ice and electric shock obstacles and is more about camaraderie and team spirit than being the best. So far it has raised £5 million across the globe.Read more
When two young medical students were talking to a group of 11 to 16 year olds they were shocked to learn that either the youngsters, or someone they knew, had been shot or stabbed. That shock led to Streetdoctors, a charity that has fundraising embedded across the entire organisation.Read more
The once successful special gala dinner of the Cleveland Deaf and Speech Clinic was in decline. But their adventurous fundraisers didn’t ditch it. Instead they introduced three, soon to be four, new events. They call it ‘demographic’ fundraising and you will learn all about it here.Read more
by Joe Jenkins
UNICEF's partnership with the Glasgow Commonwealth Games was the first time the opening ceremony of a global major sporting event was used by a charity to raise money: £3.7 million during that evening alone, much of it by texts from people in the audience.Read more
An 18 year old from Stoke in the UK is credited with dreaming up the no-make-up selfie craze that raised an amazing £1 million in the first 24 hours, mainly through text messages and social media. The craze went on to raise £8 million in a week. Cancer Research UK can now report back to their hundreds of thousands of new donors that 10 clinical trials are now in place that otherwise wouldn't exist.Read more
by Craig Linton
Click here to see how DEBRA Ireland made their logo work hard for them. By telling a powerful story as well and investing a small budget they raised a lot of money, gained new supporters and raised awareness of their cause.Read more
You may be sick of hearing about the ice bucket challenge. You may even think it has no relevance to your own organisation. But find out the special characteristics that made it the biggest fundraising idea of 2014.