Events

Charity events are as varied and colourful as fundraising itself. They’re only limited by the imaginations of their organisers and their capacity to make things happen against all odds. But in many markets the costs of running events are rising and competition for donors' interest and participation is fierce, not to mention competition for their funds. In this section you will find details of some of the world’s most original and effective events.

University of Washington: ‘stuff the bus’ campaign.

by SOFII

‘Stuff the bus’ campaigns are fundraising events all over North America, each organised entirely by volunteers in their local towns with great success.

Read more

Morinville and District Hands Across the Seas (HATS) ‘delightful treasures’ event

The organisers of the ‘delightful treasures’ event.

by SOFII

Small local events often raise small amounts of money. But if there are hundreds nationally, or even internationally, they have the potential to raise thousands.

Read more

Casa Speranti Edelweiss campaign

Temple

by SOFII

Public fundraising is an increasingly important but still emerging activity in Romania. Here Casa Speranti correctly identified the power of linking their fundraising initiatives to the church.

Read more

Croatian Dogs appeal for new building

guide dog ad

by SOFII

This campaign to build a rehabilitation centre in Zagreb raised a large amount of money at an impressively low cost to income ratio.

Read more

Hannah’s school cake and biscuit bake

Hannah baking

by SOFII

Emboldened by the success of her first fundraising direct mail appeal, talented nine-year old fundraiser Hannah is this time raising money for her school’s funds by baking cakes.

Read more

Ben Franklin touring education and fundraising shows

by SOFII

This creative example of fundraising educational entertainment seems to SOFII to be very flexible and potentially easy to copy.

Read more

ITIHAS (I Think I Have a Solution) leadership workshop

by SOFII

If you want to find new angles on fundraising, SOFII has long been an advocate of keeping a close eye on what’s happening in India.

Read more

Live Aid: the history of an all-time great event

Live aid

by SOFII

It’s more than 25 years since this remarkable event, so we thought it was about time we put it on SOFII. In this exhibit we look back at how the idea was conceived and what made it one of the most significant fundraising campaigns of our time.

Read more

Kids Help Phone: buy a kid some time

A series of emails were sent out to past donors which encouraged them to visit the ‘buy a kid some time’ campaign microsite.

by SOFII

This exhibit demonstrates how a simple but powerful message combined with a comprehensive integrated campaign strategy can secure real success.

Read more

Interactive fundraising

by Lucy Innophoria

In her fifth blog for SOFII, Lucy asks if ‘fun-raising’ could be the key to boosting your fundraising and shares some fantastic interactive campaigns from both the charity and the corporate sectors.

Read more