Events

Charity events are as varied and colourful as fundraising itself. They’re only limited by the imaginations of their organisers and their capacity to make things happen against all odds. But in many markets the costs of running events are rising and competition for donors' interest and participation is fierce, not to mention competition for their funds. In this section you will find details of some of the world’s most original and effective events.

Croatian Dogs appeal for new building

guide dog ad

by SOFII

This campaign to build a rehabilitation centre in Zagreb raised a large amount of money at an impressively low cost to income ratio.

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Hannah’s school cake and biscuit bake

Hannah baking

by SOFII

Emboldened by the success of her first fundraising direct mail appeal, talented nine-year old fundraiser Hannah is this time raising money for her school’s funds by baking cakes.

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Ben Franklin touring education and fundraising shows

by SOFII

This creative example of fundraising educational entertainment seems to SOFII to be very flexible and potentially easy to copy.

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ITIHAS (I Think I Have a Solution) leadership workshop

by SOFII

If you want to find new angles on fundraising, SOFII has long been an advocate of keeping a close eye on what’s happening in India.

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Live Aid: the history of an all-time great event

Live aid

by SOFII

It’s more than 25 years since this remarkable event, so we thought it was about time we put it on SOFII. In this exhibit we look back at how the idea was conceived and what made it one of the most significant fundraising campaigns of our time.

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Kids Help Phone: buy a kid some time

A series of emails were sent out to past donors which encouraged them to visit the ‘buy a kid some time’ campaign microsite.

by SOFII

This exhibit demonstrates how a simple but powerful message combined with a comprehensive integrated campaign strategy can secure real success.

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Interactive fundraising

by Lucy Innophoria

In her fifth blog for SOFII, Lucy asks if ‘fun-raising’ could be the key to boosting your fundraising and shares some fantastic interactive campaigns from both the charity and the corporate sectors.

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The Children’s Hospital Trust operating theatre complex campaign

by SOFII

This is a good example of how different types of fundraising can work alongside one another to create a successful campaign with a broad appeal.

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Youth for Causes: stimulating fundraising in Singapore

Promotional material.

by SOFII

In this innovative exhibit, a partnership between Citigroup and YMCA Singapore demonstrates the power of youth.

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Longstowe Church, Cambridgeshire, UK: restoration appeal

by Anthony Clay

‘Recession? What recession? It all goes to show that good fundraising still works, recession or not.’ How a tiny congregation in rural England raised the huge sum needed to restore their splendid church.

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