Events

Charity events are as varied and colourful as fundraising itself. They’re only limited by the imaginations of their organisers and their capacity to make things happen against all odds. But in many markets the costs of running events are rising and competition for donors' interest and participation is fierce, not to mention competition for their funds. In this section you will find details of some of the world’s most original and effective events.

Kids Help Phone: buy a kid some time

A series of emails were sent out to past donors which encouraged them to visit the ‘buy a kid some time’ campaign microsite.

by SOFII

This exhibit demonstrates how a simple but powerful message combined with a comprehensive integrated campaign strategy can secure real success.

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Interactive fundraising

by Lucy Innophoria

In her fifth blog for SOFII, Lucy asks if ‘fun-raising’ could be the key to boosting your fundraising and shares some fantastic interactive campaigns from both the charity and the corporate sectors.

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The Children’s Hospital Trust operating theatre complex campaign

by SOFII

This is a good example of how different types of fundraising can work alongside one another to create a successful campaign with a broad appeal.

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Youth for Causes: stimulating fundraising in Singapore

Promotional material.

by SOFII

In this innovative exhibit, a partnership between Citigroup and YMCA Singapore demonstrates the power of youth.

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Longstowe Church, Cambridgeshire, UK: restoration appeal

by Anthony Clay

‘Recession? What recession? It all goes to show that good fundraising still works, recession or not.’ How a tiny congregation in rural England raised the huge sum needed to restore their splendid church.

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Riverside School: the Design for Giving contest

The inspiration lady: Kiran Bir Sethi

by SOFII

An inspirational initiative from Riverside School designed to encourage India’s young people to come up with solutions to the sub-continent’s great challenges.

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Bosnian Handicrafts: ‘shopping with a purpose’ campaign

Bosnian Handicrafts’ bright new logo.

by SOFII

This highly professional multi-media campaign from Bosnia shows that inspirational and innovative fundraising can succeed anywhere.

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The GIVING WELLY Campaign

Wellies

by SOFII

SOFII doesn’t have many rules but this exhibit nevertheless breaks a few of them, in that it focuses not on a charity/nonprofit but on a commercial sponsor. Still, it’s a colourful, creative idea very well executed and several charities benefited rather significantly from it. It strikes us as a sound win-win situation, a good example of both commerce/charity partnership and of charities working together.

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Covenant House candlelight vigil

The brochure promoting Covenant House’s candlelight vigil, in detail

by SOFII

Fundraising is at its best when it mobilises large numbers of people to take action for a cause that will bring about change. This exhibit demonstrates how to reposition an event that is ‘tired’ and make it work on multiple levels.

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UNICEF and Futbol Club Barcelona: a global partnership for children

Young footballers from the Kids League pose for photos before the FC Barcelona-Zaragoza game at Barcelona’s Camp.

by SOFII

UNICEF scores for children through forming a valuable, useful partnership. Together UNICEF and the Barcelona football club will use this power in numerous ways to further the cause of children.

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