Face-to-face

For many organisations face-to-face or street fundraising has proved to be the most cost-effective way of recruiting large numbers of new monthly donors. But there are problems and challenges too. Many lessons have been learned around the world since face-to-face fundraising first became popular, and this showcase seeks to capture these and share them with you.

Greenpeace: Face-to-face reinvented during the pandemic

by Shabby Amini

With the coronavirus pandemic in full force, Greenpeace reinvented their face-to-face fundraising and did so with the needs of the donor in mind. Click to read why Shabby Amini celebrated this campaign at IWITOT: the supporter experience edition. 

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Who’s the chugger?

by Anne Marshall

In this fictional story, Anne Marshall shares a ‘day in the life’ of a face-to-face fundraiser who braves the hideous cold and tries to make a difference, against all odds.

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The F2F Hub – collaborative working keeps fundraisers on track through coronavirus

by Rachael Moore

Through mutual support and the sharing of experiences, face-to-face fundraisers around the world are bringing forth a bright new future – even in times of crisis.

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Pivoting and pirouetting: how face-to-face got the moves during coronavirus

by Daryl Upsall

Despite the 1st International Face2Face Fundraising Congress being forced to move online during the pandemic, organiser Daryl Upsall sees a bright future ahead and celebrates the face-to-face fundraisers who have risen to the challenge.

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Why coronavirus has been UNICEF’s catalyst for change in face-to-face fundraising

by Daniel McDonnell

The pandemic has hit all areas of fundraising hard, but none more so than face-to-face. Here, Daniel McDonnell of UNICEF shows you how the crisis has transformed their approach to street fundraising.

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The face-to-face fundraisers back on the street after lockdown

by Peter Steinmayer

As face-to-face fundraising markets slowly reopened in parts of Europe, Peter Steinmayer, Head of Face-to-Face at the Austrian Fundraising Association (Fundraising Verband Austria), shared his insights from the fundraisers’ first days back on the streets of Vienna.

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World Vision: The Story Shop

by Joe Burnett

Learn how World Vision took their cause into the world of high-end shopping – through an interactive, beautifully-designed store that was informative and made it easy for donors to make their gift. 

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Ministry of Stories: Hoxton Street Monster Supply Store

by SOFII

Fiendish fun in this creative shop that raises funds for the children's writing and mentoring centre on the same premises that is accessed through a secret door. 

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How to reduce F2F attrition in the first 90 days

by Charlie Hulme

Read about an important webinar to be co-hosted by DonorVoice, the Agitator and SOFII. This session will be chock-full of ‘how-to’ and tactical specifics, along with case data that will have you clamouring to put this in place yesterday.

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Help the Oma

by Ben Swart

Having trouble finding volunteers for your charity? If yes, then please go to this great case history. Its splendid use of video shows that people really do want to help others less fortunate – you just have to give them a way to do it.

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Lessons from a charity shop

by Laura Croudace

Do you think that charity shops are not ‘pure’ fundraising, in fact, aren’t fundraising at all? During a stroll in the sunshine, Laura Croudace came across a charity shop that, in her words, ‘blew me away’. Click here to see how and why she thinks we could all learn from FARA’s approach to running shops.

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Fundraising in the First World War: how the fundraising ground force made a difference

by Tony Charalambides

Asking someone in your immediate vicinity for monetary help is as elementary as fundraising gets. More often than not, it’s as effective as it gets too – which is why it pops up throughout history. Fundraising during the First World War was no different. 

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