Face-to-face

For many organisations face-to-face or street fundraising has proved to be the most cost-effective way of recruiting large numbers of new monthly donors. But there are problems and challenges too. Many lessons have been learned around the world since face-to-face fundraising first became popular, and this showcase seeks to capture these and share them with you.

This section is kindly sponsored by Fundraising Initiatives Limited.

The Medical Foundation: immortality auction

Ad creative, 2

by SOFII

A durable, readily replicable fundraising idea. This concept from the Medical Foundation is not just simple it seems hard to imagine it not being a success in the right hands.

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Arrels Fundació: cardboard hearts for the homeless

cardboard hearts website

by SOFII

Arrels Fundació have come up with an excellent way to wear your heart on your sleeve to raise money and awareness of the growing number of homeless people in Barcelona. It is also easily copied.

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RNLI: train one, save many campaign

The emotive image of an RNLI crew member holding the hands of the people he rescues brought the case for support to life.

by SOFII

A campaign from RNLI with a simple but powerful theme, message, image and call to action.

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Plan International UK’s ‘prospecting’ campaign

All new donors started receiving texts over the weekend.

by SOFII

Sampling has become the primary route for selling software, music and film. Could it be applied to child sponsorship, which is such a desirable ‘product’ for many charities?

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The British Humanist Association: the atheist bus campaign

These bus-side posters toured the streets of London cheering and upsetting people in equal measure but never failing to stimulate controversy and conversation.

by SOFII

This is a perfect match between a brilliant idea that generates real public interest and the technology that can make it easily happen.

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UNICEF: the Change for Good® campaign

by SOFII

For more than 15 years UNICEF has raised many, many millions for the world’s poorest children from the simple but brilliant idea of collecting travellers’ unwanted foreign coins.

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Portuguese Red Cross: the store that sells hope

The store logo.

by SOFII

This exhibit demonstrates innovation, creativity and a new way to make people feel good about giving.

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The Beautiful Foundation: building philanthropy in South Korea with Lego block banks

Children at school tables

by SOFII

The Beautiful Foundation wanted to further promote charitable giving in South Korea, during a time when a 'giving culture' was rapidly taking root. This campaign aimed to increase the awareness of the needs of children and poor people and to raise necessary financial social support through a non-conventional monetary system.

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University of South Carolina: ‘We are South Carolina Y’ALL’ (Young Alumni Leaving a Legacy)

Front of the postcard

by SOFII

Innovative and engaging alumni fundraising from USC shows the education sector how it should be done.

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University of South Carolina: search for ‘the face of Y’ALL’

by SOFII

Y’ALL stands for Young Alumni Leaving a Legacy and this exhibit chronicles an associated endeavour, the search for a face, or rather a couple of faces, to promote it.

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