Face-to-face

For many organisations face-to-face or street fundraising has proved to be the most cost-effective way of recruiting large numbers of new monthly donors. But there are problems and challenges too. Many lessons have been learned around the world since face-to-face fundraising first became popular, and this showcase seeks to capture these and share them with you.

This section is kindly sponsored by Fundraising Initiatives Limited.

Interactive fundraising

by Lucy Innophoria

In her fifth blog for SOFII, Lucy asks if ‘fun-raising’ could be the key to boosting your fundraising and shares some fantastic interactive campaigns from both the charity and the corporate sectors.

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The Wishing Well Appeal for Great Ormond Street Children’s Hospital

by SOFII

It's difficult to do justice to a capital campaign as wide, and complex. This is a condensed summary of a major capital campaign which, at the time, was the largest appeal ever mounted in the UK.

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Covenant House candlelight vigil

The brochure promoting Covenant House’s candlelight vigil, in detail

by SOFII

Fundraising is at its best when it mobilises large numbers of people to take action for a cause that will bring about change. This exhibit demonstrates how to reposition an event that is ‘tired’ and make it work on multiple levels.

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Dream a Dream’s ‘uncrush a dream’ campaign

Indian children

by SOFII

From India, this 'uncrush a dream' concept is a brilliant idea for engaging donors, whether it used when introducing and explaining a cause to passers-by in the street or as people gather at organised events.

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Sense’s brilliant style for face-to-face fundraising

by SOFII

Imagine the dark and silent world of a deaf and blind child. That's what Sense's street fundraisers asked passers-by to do. Those who stopped to listen were treated to a charming, evocative story that eased them effortlessly into the charity's case for support.

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Grannies’ Pizzas for Vishranthi Old People’s Home

by SOFII

How can two ladies, in their seventies, collect over 10 million rupees to build an old age home? It would be difficult for anyone to answer that question, particularly when the correct answer is – by selling pizzas. The case is an inspiration for anyone who believes in following their dreams.

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Greenpeace International: the reinvention of face-to-face fundraising

by SOFII

Across the world the approach Greenpeace developed for direct dialogue changed the way fundraising organisations recruit new monthly direct debit donors. Raising millions, perhaps billions of pounds in the process.

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UNICEF India: the ‘tele-facing’ campaign

by SOFII

This novel approach to re-qualifying potential major donors sits between telephone and face-to-face fundraising. It is an example of how telephone fundraising and face-to-face fundraising are evolving and being adapted in India to take account of the country’s large population and distinctive business culture – with quite impressive results.

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Farm Africa: ‘ask for what you need’

by SOFII

How do you ask a maojor donor for $50,000 when she’s at the other end of a telephone line and you’re in a very noisy tapas bar? Do you make ‘the ask’ in the worst possible surroundings? The lesson from this case study is that as long as ‘the ask’ is right, it doesn’t matter where you are.

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Greenpeace India: SMS lead generation

by SOFII

Face-to-face fundraising everywhere faces the same problems of high cancellation rates and low retention. This innovative, adventurous approach to pre-qualifying leads for F2F is particularly interesting in that it was first developed and tested in India. The SMS lead generation campaign is a filter mechanism designed to source ‘warm prospects’.

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