Face-to-face

For many organisations face-to-face or street fundraising has proved to be the most cost-effective way of recruiting large numbers of new monthly donors. But there are problems and challenges too. Many lessons have been learned around the world since face-to-face fundraising first became popular, and this showcase seeks to capture these and share them with you.

This section is kindly sponsored by Fundraising Initiatives Limited.

Albert Street Methodist Sunday School: the foot of pennies from the 1930s

by SOFII

A small yet colourful part of England’s fundraising heritage had been discovered in a Methodist chapel about to be demolished. As their finder explains, these fun feet of pennies are engagement devices designed to make collecting for charity easy and so to hook neophytes into the habit of giving.

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RNLI: Britain’s first-ever street collection, 1891

by Carolina Herrera

An appalling loss of life in 1886 leads to the invention of a fundraising classic that's still raising millions today. A horrific double tragedy brought about Britain’s first-ever street collection for a charitable cause. It was a significant milestone in the history of voluntary action in the UK and elsewhere.

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Cure Cancer Australia: ‘can too’ sporting events

by SOFII

Young people raise money for a great cause while being coached by professionals in a whole variety of sporting skills.

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United Way Hungary: ‘why do I help?’ campaign

GE Hungary employees appear to be enjoying taking part in United Way Hungary’s campaign day.

by SOFII

This campaign raised additional funds from corporate sponsors, increased the number of donations from employees and raised awareness of giving and volunteering.

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Faisalabad’s first cycle rally for peace and the environment

by SOFII

Campaigning for social awareness causes is difficult enough in most countries but in Pakistan it's a very new activity, with few options for influencing public opinion on any scale. This initiative therefore is bold and ambitious, but what's really remarkable is how successful it was, particularly in the spontaneous support it generated from members of the public

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