Individual donors: recruitment, retention & relationship development

What would fundraising be without donors? And what would SOFII be without a special area devoted to nurturing and developing donor relationships? Within this special space SOFII has selected and assembled a glittering array of specialist showcases in which we display a treasure trove of examples of the art and science of donor relationship development.

Save the Children: knit one save one

by Matthew Sherrington

Knit a tiny hat and you could save a newborn baby’s life. This beautiful campaign from Save the Children UK shows what can happen when you make it crystal clear to people the difference they can make.

Read more

The UK donor commitment study. And why it could be worth thousands of pounds to you and your cause

by Ken Burnett

An open letter from SOFII’s managing trustee announcing a free SOFII/ Agitator webinar of some importance.

Read more

Operation Smile: special ‘thank-a-thon’

Hand-painted posters were placed in reception and the conference room.

by SOFII

Operation Smile used the thank-a-thon as a unique opportunity for conversations with our most loyal donors and to reconnect our staff to the organisation through the stories.

Read more

Audubon Society of Rhode Island: special recognition of long-time donors

the Audubon Society’s special recognition pack for their long-term members.

by SOFII

The Audubon Society of Rhode Island’s superb care for their donors and courage in their approach have produced results that will be the envy of charitable organisations everywhere.

Read more

St Michael’s Foundation: the 2011-2012 annual report, a bold vision realised

The front cover.

by SOFII

St Michael’s always put a lot of effort into making sure that they thank their donors properly and that they are always kept up to date with what thei…

Read more

SolarAid: ‘spread the light’ campaign

postcard

by SOFII

Have we all been so busy looking for ways to recruit donors that we are missing something obvious? This exhibit from a fairly new charity, SolarAid, has used the passion their donors feel for the cause to recruit their friends, neighbours and family to become donors to Solar Aid themselves.

Read more

Sense’s magical Christmas: a special appeal from Teddy

Sense mail pack

by SOFII

This great exhibit from Sense proves that direct mail isn’t dying - it isn’t even ill. Instead it is thriving and if used properly will achieve great results for your charity.

Read more

The National Asthma Campaign: straws mailing

Inside the leaflet, a moving quote from a young boy who has asthma.

by SOFII

This revolutionary pack features an irresistible involvement device, an easily detachable plastic drinking straw that readers are invited to detach, open and breathe through for less than a minute. It is an imaginative way of involving recipients and enabling them to feel for themselves what it’s like to live with asthma.

Read more

Medicos Sin Fronteras: medicine for someone else’s pain

by SOFII

‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’

Read more

St Michael’s Hospital Foundation: urban angel newsletter – special campaign edition

The urban angel hovering above the city of Toronto forms a striking image for the campaign.

by SOFII

This newsletter is particularly worth studying because it's designed to fill a special role at the end of a successful three-year capital campaign. So it's a 'round-up' newsletter, with a number of important jobs to do under the general 'stewardship' heading.

Read more