Individual donors: recruitment, retention & relationship development

What would fundraising be without donors? And what would SOFII be without a special area devoted to nurturing and developing donor relationships? Within this special space SOFII has selected and assembled a glittering array of specialist showcases in which we display a treasure trove of examples of the art and science of donor relationship development.

St Michael’s Foundation: the 2011-2012 annual report, a bold vision realised

The front cover.

by SOFII

St Michael’s always put a lot of effort into making sure that they thank their donors properly and that they are always kept up to date with what thei…

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SolarAid: ‘spread the light’ campaign

postcard

by SOFII

Have we all been so busy looking for ways to recruit donors that we are missing something obvious? This exhibit from a fairly new charity, SolarAid, has used the passion their donors feel for the cause to recruit their friends, neighbours and family to become donors to Solar Aid themselves.

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Sense’s magical Christmas: a special appeal from Teddy

Sense mail pack

by SOFII

This great exhibit from Sense proves that direct mail isn’t dying - it isn’t even ill. Instead it is thriving and if used properly will achieve great results for your charity.

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The National Asthma Campaign: straws mailing

Inside the leaflet, a moving quote from a young boy who has asthma.

by SOFII

This revolutionary pack features an irresistible involvement device, an easily detachable plastic drinking straw that readers are invited to detach, open and breathe through for less than a minute. It is an imaginative way of involving recipients and enabling them to feel for themselves what it’s like to live with asthma.

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Medicos Sin Fronteras: medicine for someone else’s pain

by SOFII

‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’

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St Michael’s Hospital Foundation: urban angel newsletter – special campaign edition

The urban angel hovering above the city of Toronto forms a striking image for the campaign.

by SOFII

This newsletter is particularly worth studying because it's designed to fill a special role at the end of a successful three-year capital campaign. So it's a 'round-up' newsletter, with a number of important jobs to do under the general 'stewardship' heading.

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St Michael’s Hospital Foundation: a special book to thank volunteers

St Michael’s Hospital Foundation

by SOFII

Fundraisers all too often take their volunteers for granted so it's good to see an organisation setting out specifically to be brilliant at saying thank you to them. Having raised $140 million thanks to the help of volunteers it was reasonable that the people at St Michael's should invest time and resources in saying thank you properly.

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NSPCC: how to motivate fundraisers

NSPCC Postcard

by Giles Pegram CBE

When Giles Pegram had the somewhat novel idea of thanking individual fundraisers when they had done something special, he had a great idea that not only thrilled and motivated them, but also inspired other fundraisers around them.

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In lieu of flowers: how to write lively memorial donation thank-you letters

by Lisa Sargent

Are your in-memoriam donation thank-you letters destined for donor oblivion?

This copywriting clinic looks to help you rescue them from a fate worse than, well… death.

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CHATS: the Norooz letter, in Farsi

CHATS people image

by SOFII

It’s an ancient truism of fundraising that if you want to communicate with donors you must speak to them in their language, not yours. Here’s a small example that paid off in practice.

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