Major donor fundraising

As fundraisers increasingly come to realise the potential of individual major donor fundraising, this is one of SOFII’s most visited showcases. There are some great ideas and examples here, now, and the section is growing constantly.

The Städel Museum, Frankfurt: inspiring a city to fundraise

The Städel Boot, sponsored by the shoe store chain Deichmann.

by SOFII

The donors who gave millions to the Städel Museum said it was not ‘just a museum’, but rather that they felt like part of a big family.

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Harvard University: how Harvard got its name. Major gift fundraising in the seventeenth century.

Harvard College

by SOFII

The examples in this exhibit are almost 400 years old, yet it would seem that we are still making the same mistakes today when it comes to major gift fundraising.

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Grassroots International: their distinctive annual report

Montage

by SOFII

Grassroots Interenational’s staff diligently take photos during field visits and now they have a wide choice of images to use in their annual report. They also use donor profiles to support their message, so GRI donors are interested and highly involved.

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Is Asian charity different from Western charity?

by SOFII

Looking for some insight into fundraising in Asia? Mitchell Hinz has some advice.

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Deerfield Academy: the Bruce Barton classic long copy letter from 1925 that pulled a 100 per cent response

Left: Barton addresses an audience, perhaps at Deerfield Academy (we have no idea). And at home with a friend, right.

by Carolina Herrera

He sounds like the racy detective hero from a 1930s crime thriller. But Bruce Barton is something else, for sure – a great copywriter and communicator.

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Fund for a Free South Africa: high value mailing

High value mailing pack

by SOFII

Apart from its historical value this colourful, beautifully-crafted direct mail appeal package, designed to create maximum impact from a carefully targeted group.

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The donor pyramid is dead… Long live the donor pyramid!

by SOFII

Sarah Clifton shares her thoughts and asks: What exactly is the purpose of the donor pyramid if not to map the upgrade journey to a major gift?

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Give that gift back!

by SOFII

What happens if a donor wants their money back? Donna Caputo has some advice.

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Make–A–Wish Foundation: high value direct mail appeal

Packshot

by Mal Warwick

The innovative proposal format singles out this interesting, informative and award-winning direct mail pack for special attention on SOFII.

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African National Congress: the emergency pre-election fundraising, from 1992

Mendi Msmimang meets Nelson Mandela in London in 1990.

by SOFII

The ANC campaign that pioneered professional political fundraising in the UK and offered the British public the chance to play an active role in getting rid of apartheid forever.The campaign raised £2 million in six months with no budget and just one paid member of staff.

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