Major donor fundraising

As fundraisers increasingly come to realise the potential of individual major donor fundraising, this is one of SOFII’s most visited showcases. There are some great ideas and examples here, now, and the section is growing constantly.

RNLI: the legacy letter

by SOFII

This letter raised £millions. It is a classic example of a direct appeal to supporters for information to help plan for future income. An example of a candid, plain-speaking, respectful letter to remind supporters that RNLI relies heavily on legacy income to fund their work.

Read more

Common Cause Citizen’s Committee: major donor upgrade

Common Cause envelope

by SOFII

The letter and the rather interesting reply form get to the point, asking for money on the letter’s first page.

Read more

Nature Conservancy of Canada: legacy mailing

A warm, attractive package with the maple key emblem, symbol of Canada’s national tree, acting as an intriguing involvement device.

by SOFII

How NCC accessed the pot of gold at the end of the fundraiser’s rainbow with a classically straightforward but very appealing legacy piece. Without doubt, this carefully and sensitively crafted pack will raise funds very effectively for the cause and the organisation that created it.

Read more

Nature Conservancy: launch of their Science Council

Nature Conservancy pack shot

by SOFII

Many fundraisers shy away from asking for big gifts particularly through the mail, but experience constantly shows that if it is well done, it works.

Read more